Marketing in the cyber age: the why, the what and the how
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester [u.a.]
Wiley
1996
|
| Subjects: | |
| Item Description: | Dt. Orig.-Ausg. u.d.T.: Cyber-Marketing : Paradigmen, Perspektiven und Praxis |
| Physical Description: | XV, 223 S. |
| ISBN: | 0471970239 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:25:11Z |
| institution | BVB |
| isbn | 0471970239 |
| language | English |
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| physical | XV, 223 S. |
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| spelling | Rohner, Kurt Verfasser aut Marketing in the cyber age the why, the what and the how Kurt Rohner Chichester [u.a.] Wiley 1996 XV, 223 S. txt rdacontent n rdamedia nc rdacarrier Dt. Orig.-Ausg. u.d.T.: Cyber-Marketing : Paradigmen, Perspektiven und Praxis Telemarketing (DE-588)4215401-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 s DE-604 |
| spellingShingle | Rohner, Kurt Marketing in the cyber age the why, the what and the how Telemarketing (DE-588)4215401-7 gnd |
| subject_GND | (DE-588)4215401-7 |
| title | Marketing in the cyber age the why, the what and the how |
| title_auth | Marketing in the cyber age the why, the what and the how |
| title_exact_search | Marketing in the cyber age the why, the what and the how |
| title_full | Marketing in the cyber age the why, the what and the how Kurt Rohner |
| title_fullStr | Marketing in the cyber age the why, the what and the how Kurt Rohner |
| title_full_unstemmed | Marketing in the cyber age the why, the what and the how Kurt Rohner |
| title_short | Marketing in the cyber age |
| title_sort | marketing in the cyber age the why the what and the how |
| title_sub | the why, the what and the how |
| topic | Telemarketing (DE-588)4215401-7 gnd |
| topic_facet | Telemarketing |
| work_keys_str_mv | AT rohnerkurt marketinginthecyberagethewhythewhatandthehow |