Marketing in the cyber age: the why, the what and the how
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
1996
|
| Schlagworte: | |
| Beschreibung: | Dt. Orig.-Ausg. u.d.T.: Cyber-Marketing : Paradigmen, Perspektiven und Praxis |
| Beschreibung: | XV, 223 S. |
| ISBN: | 0471970239 |
Internformat
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Datensatz im Suchindex
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| author | Rohner, Kurt |
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024991932 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:25:11Z |
| institution | BVB |
| isbn | 0471970239 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019657218 |
| oclc_num | 916949728 |
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| owner_facet | DE-11 |
| physical | XV, 223 S. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Wiley |
| record_format | marc |
| spelling | Rohner, Kurt Verfasser aut Marketing in the cyber age the why, the what and the how Kurt Rohner Chichester [u.a.] Wiley 1996 XV, 223 S. txt rdacontent n rdamedia nc rdacarrier Dt. Orig.-Ausg. u.d.T.: Cyber-Marketing : Paradigmen, Perspektiven und Praxis Telemarketing (DE-588)4215401-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 s DE-604 |
| spellingShingle | Rohner, Kurt Marketing in the cyber age the why, the what and the how Telemarketing (DE-588)4215401-7 gnd |
| subject_GND | (DE-588)4215401-7 |
| title | Marketing in the cyber age the why, the what and the how |
| title_auth | Marketing in the cyber age the why, the what and the how |
| title_exact_search | Marketing in the cyber age the why, the what and the how |
| title_full | Marketing in the cyber age the why, the what and the how Kurt Rohner |
| title_fullStr | Marketing in the cyber age the why, the what and the how Kurt Rohner |
| title_full_unstemmed | Marketing in the cyber age the why, the what and the how Kurt Rohner |
| title_short | Marketing in the cyber age |
| title_sort | marketing in the cyber age the why the what and the how |
| title_sub | the why, the what and the how |
| topic | Telemarketing (DE-588)4215401-7 gnd |
| topic_facet | Telemarketing |
| work_keys_str_mv | AT rohnerkurt marketinginthecyberagethewhythewhatandthehow |