Verfügbarkeit: Strategic marketing management

Strategic marketing management: planning, implementation and control

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Bibliographische Detailangaben
Hauptverfasser:	Wilson, R. M. S. 1946- (VerfasserIn), Gilligan, Colin (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford Butterworth-Heinemann 1997
Ausgabe:	2. ed.
Schlagworte:	Marketing Strategisches Management Marketingmanagement Marketingstrategie Lehrbuch
Beschreibung:	XX, 827 S. . graph. Darst.
ISBN:	075062244X

Internformat

MARC


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Datensatz im Suchindex

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author	Wilson, R. M. S. 1946- Gilligan, Colin
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indexdate	2024-07-09T22:25:10Z
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isbn	075062244X
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spelling	Wilson, R. M. S. 1946- Verfasser (DE-588)14088162X aut Strategic marketing management planning, implementation and control Richard M. S. Wilson ; Colin Gilligan 2. ed. Oxford Butterworth-Heinemann 1997 XX, 827 S. . graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Marketingstrategie (DE-588)4120697-6 s 4\p DE-604 Gilligan, Colin Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Wilson, R. M. S. 1946- Gilligan, Colin Strategic marketing management planning, implementation and control Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4123623-3
title	Strategic marketing management planning, implementation and control
title_auth	Strategic marketing management planning, implementation and control
title_exact_search	Strategic marketing management planning, implementation and control
title_full	Strategic marketing management planning, implementation and control Richard M. S. Wilson ; Colin Gilligan
title_fullStr	Strategic marketing management planning, implementation and control Richard M. S. Wilson ; Colin Gilligan
title_full_unstemmed	Strategic marketing management planning, implementation and control Richard M. S. Wilson ; Colin Gilligan
title_short	Strategic marketing management
title_sort	strategic marketing management planning implementation and control
title_sub	planning, implementation and control
topic	Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Marketing Strategisches Management Marketingmanagement Marketingstrategie Lehrbuch
work_keys_str_mv	AT wilsonrms strategicmarketingmanagementplanningimplementationandcontrol AT gilligancolin strategicmarketingmanagementplanningimplementationandcontrol

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