Becoming more market oriented: an exploratory study of the programmatic and market-back approaches
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
1991
|
| Schriftenreihe: | Working paper
|
| Beschreibung: | 32 S. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Narver, John C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Becoming more market oriented |b an exploratory study of the programmatic and market-back approaches |c John C. Narver ; Stanley F. Slater |
| 246 | 1 | 3 | |a MSI 91-128 |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Inst. |c 1991 | |
| 300 | |a 32 S. |b graph. Darst. | ||
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| 490 | 0 | |a Working paper | |
| 700 | 1 | |a Slater, Stanley F. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Narver, John C. Slater, Stanley F. |
| author_facet | Narver, John C. Slater, Stanley F. |
| author_role | aut aut |
| author_sort | Narver, John C. |
| author_variant | j c n jc jcn s f s sf sfs |
| building | Verbundindex |
| bvnumber | BV024990438 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)916946229 (DE-599)BVBBV024990438 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024990438 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:09Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019655928 |
| oclc_num | 916946229 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | 32 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| series2 | Working paper |
| spelling | Narver, John C. Verfasser aut Becoming more market oriented an exploratory study of the programmatic and market-back approaches John C. Narver ; Stanley F. Slater MSI 91-128 Cambridge, Mass. Marketing Science Inst. 1991 32 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper Slater, Stanley F. Verfasser aut |
| spellingShingle | Narver, John C. Slater, Stanley F. Becoming more market oriented an exploratory study of the programmatic and market-back approaches |
| title | Becoming more market oriented an exploratory study of the programmatic and market-back approaches |
| title_alt | MSI 91-128 |
| title_auth | Becoming more market oriented an exploratory study of the programmatic and market-back approaches |
| title_exact_search | Becoming more market oriented an exploratory study of the programmatic and market-back approaches |
| title_full | Becoming more market oriented an exploratory study of the programmatic and market-back approaches John C. Narver ; Stanley F. Slater |
| title_fullStr | Becoming more market oriented an exploratory study of the programmatic and market-back approaches John C. Narver ; Stanley F. Slater |
| title_full_unstemmed | Becoming more market oriented an exploratory study of the programmatic and market-back approaches John C. Narver ; Stanley F. Slater |
| title_short | Becoming more market oriented |
| title_sort | becoming more market oriented an exploratory study of the programmatic and market back approaches |
| title_sub | an exploratory study of the programmatic and market-back approaches |
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