Corporate reputations: strategies for developing the corporate brand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1994
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 234 S. graph. Darst. |
| ISBN: | 0749414340 |
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Datensatz im Suchindex
| _version_ | 1804142020945510400 |
|---|---|
| adam_text | Contents
Preface vii
About the author ix
Introduction xi
Part 1 Corporate Reputations 1
1 The Corporate Reputation Crisis 3
2 Stakeholders: Each Group Holds a Different Reputation 22
Part 2 Factors Which Affect Corporate Reputations 39
3 Vision: The Guiding Hand 41
4 Formal Company Policies: Strategy and Structure Do
Matter 61
5 Organisational Culture: The Invisible Web 84
6 Communication: What You Do and What You Say 102
7 Corporate Identity: What You See Is All You Get 122
8 Country, Industry and Brand Images: Where to Get
Marketing Leverage 142
Part 3 Managing Your Desired Corporate Reputation 161
9 Measuring Reputations: What Do Stakeholders
Actually Think? 163
10 Managing and Changing Corporate Images: It Can
Be Done 185
11 The Crisis: Communication Strategies to Protect Your
Reputation 209
Index 229
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0749414340 |
| language | English |
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| spelling | Dowling, Grahame R. Verfasser aut Corporate reputations strategies for developing the corporate brand Grahame R. Dowling London Kogan Page 1994 XV, 234 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019654827&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dowling, Grahame R. Corporate reputations strategies for developing the corporate brand |
| title | Corporate reputations strategies for developing the corporate brand |
| title_auth | Corporate reputations strategies for developing the corporate brand |
| title_exact_search | Corporate reputations strategies for developing the corporate brand |
| title_full | Corporate reputations strategies for developing the corporate brand Grahame R. Dowling |
| title_fullStr | Corporate reputations strategies for developing the corporate brand Grahame R. Dowling |
| title_full_unstemmed | Corporate reputations strategies for developing the corporate brand Grahame R. Dowling |
| title_short | Corporate reputations |
| title_sort | corporate reputations strategies for developing the corporate brand |
| title_sub | strategies for developing the corporate brand |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019654827&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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