Cases in marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1988
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | XIV, 767 S. |
| ISBN: | 0256036764 |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Bernhardt, Kenneth L. Kinnear, Thomas C. |
| author_facet | Bernhardt, Kenneth L. Kinnear, Thomas C. |
| author_role | aut aut |
| author_sort | Bernhardt, Kenneth L. |
| author_variant | k l b kl klb t c k tc tck |
| building | Verbundindex |
| bvnumber | BV024989125 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)916942867 (DE-599)BVBBV024989125 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV024989125 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0256036764 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019654823 |
| oclc_num | 916942867 |
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| physical | XIV, 767 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Irwin |
| record_format | marc |
| spelling | Bernhardt, Kenneth L. Verfasser aut Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear 4. ed. Homewood, Ill. Irwin 1988 XIV, 767 S. txt rdacontent n rdamedia nc rdacarrier Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s 2\p DE-604 Internationales Marketing (DE-588)4125431-4 s 3\p DE-604 Kinnear, Thomas C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bernhardt, Kenneth L. Kinnear, Thomas C. Cases in marketing management Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_exact_search | Cases in marketing management |
| title_full | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_fullStr | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_full_unstemmed | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internationales Marketing Marketing Fallstudiensammlung |
| work_keys_str_mv | AT bernhardtkennethl casesinmarketingmanagement AT kinnearthomasc casesinmarketingmanagement |