Brand equity and advertising: advertising's role in building strong brands
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hillsdale, NJ [u.a.]
Erlbaum
1993
|
| Schriftenreihe: | Advertising and consumer psychology
|
| Schlagworte: | |
| Beschreibung: | X, 380 S. graph. Darst. |
| ISBN: | 0805812830 |
Internformat
MARC
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Datensatz im Suchindex
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| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| isbn | 0805812830 |
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| spelling | Brand equity and advertising advertising's role in building strong brands ed. by David A. Aaker ... Hillsdale, NJ [u.a.] Erlbaum 1993 X, 380 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Markenname (DE-588)4114513-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Markenname (DE-588)4114513-6 s Werbung (DE-588)4065541-6 s 2\p DE-604 Aaker, David A. 1938- (DE-588)123018641 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Brand equity and advertising advertising's role in building strong brands |
| title_auth | Brand equity and advertising advertising's role in building strong brands |
| title_exact_search | Brand equity and advertising advertising's role in building strong brands |
| title_full | Brand equity and advertising advertising's role in building strong brands ed. by David A. Aaker ... |
| title_fullStr | Brand equity and advertising advertising's role in building strong brands ed. by David A. Aaker ... |
| title_full_unstemmed | Brand equity and advertising advertising's role in building strong brands ed. by David A. Aaker ... |
| title_short | Brand equity and advertising |
| title_sort | brand equity and advertising advertising s role in building strong brands |
| title_sub | advertising's role in building strong brands |
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