Creating powerful brands: the strategic route to success in consumer, industrial and service markets
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Butterworth Heinemann
1995
|
| Schriftenreihe: | The marketing series : Professional development
|
| Schlagworte: | |
| Beschreibung: | XI, 282 S. Ill., graph. Darst. |
| ISBN: | 0750606606 |
Internformat
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Datensatz im Suchindex
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| author | DeChernatony, Leslie MacDonald, Malcolm H. |
| author_facet | DeChernatony, Leslie MacDonald, Malcolm H. |
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| bvnumber | BV024989028 |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0750606606 |
| language | English |
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| physical | XI, 282 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Butterworth Heinemann |
| record_format | marc |
| series2 | The marketing series : Professional development |
| spelling | DeChernatony, Leslie Verfasser aut Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald London Butterworth Heinemann 1995 XI, 282 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series : Professional development Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s 1\p DE-604 MacDonald, Malcolm H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | DeChernatony, Leslie MacDonald, Malcolm H. Creating powerful brands the strategic route to success in consumer, industrial and service markets Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4037584-5 |
| title | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_auth | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_exact_search | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_full | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_fullStr | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_full_unstemmed | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_short | Creating powerful brands |
| title_sort | creating powerful brands the strategic route to success in consumer industrial and service markets |
| title_sub | the strategic route to success in consumer, industrial and service markets |
| topic | Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Markenartikel |
| work_keys_str_mv | AT dechernatonyleslie creatingpowerfulbrandsthestrategicroutetosuccessinconsumerindustrialandservicemarkets AT macdonaldmalcolmh creatingpowerfulbrandsthestrategicroutetosuccessinconsumerindustrialandservicemarkets |