Marketing strategy: planning and implementation
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago [u. a.]
Irwin
1996
|
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXIV, 503 S. graph. Darst. |
| ISBN: | 0256136920 |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude |
| author_GND | (DE-588)127617833 |
| author_facet | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude |
| author_role | aut aut aut |
| author_sort | Walker, Orville C. |
| author_variant | o c w oc ocw h w b hw hwb j c l jcl |
| building | Verbundindex |
| bvnumber | BV024989006 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)885118097 (DE-599)BVBBV024989006 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024989006 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0256136920 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019654721 |
| oclc_num | 885118097 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXIV, 503 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Walker, Orville C. Verfasser aut Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché Chicago [u. a.] Irwin 1996 XXIV, 503 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Boyd, Harper W. Verfasser (DE-588)127617833 aut Larréché, Jean-Claude Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude Marketing strategy planning and implementation Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4168907-0 |
| title | Marketing strategy planning and implementation |
| title_auth | Marketing strategy planning and implementation |
| title_exact_search | Marketing strategy planning and implementation |
| title_full | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_fullStr | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_full_unstemmed | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_short | Marketing strategy |
| title_sort | marketing strategy planning and implementation |
| title_sub | planning and implementation |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingstrategie Marketingmanagement |
| work_keys_str_mv | AT walkerorvillec marketingstrategyplanningandimplementation AT boydharperw marketingstrategyplanningandimplementation AT larrechejeanclaude marketingstrategyplanningandimplementation |