Marketing research: measurement & method ; a text with cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Macmillan [u.a.]
1993
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | Getr. Zählung graph. Darst. |
| ISBN: | 0024219320 |
Staff View
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| id | DE-604.BV024988993 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0024219320 |
| language | English |
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| physical | Getr. Zählung graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Macmillan [u.a.] |
| record_format | marc |
| spelling | Tull, Donald S. Verfasser aut Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins 6. ed. New York Macmillan [u.a.] 1993 Getr. Zählung graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Hawkins, Del I. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tull, Donald S. Hawkins, Del I. Marketing research measurement & method ; a text with cases Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4151278-9 (DE-588)4522595-3 |
| title | Marketing research measurement & method ; a text with cases |
| title_auth | Marketing research measurement & method ; a text with cases |
| title_exact_search | Marketing research measurement & method ; a text with cases |
| title_full | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_fullStr | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_full_unstemmed | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_short | Marketing research |
| title_sort | marketing research measurement method a text with cases |
| title_sub | measurement & method ; a text with cases |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marktforschung Marketingforschung Einführung Fallstudiensammlung |
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