Strategic marketing problems: cases and comments
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1995
|
| Ausgabe: | 7. ed., 1. [Dr.] |
| Schlagworte: | |
| Beschreibung: | XIV, 738 S. Ill., graph. Darst., Tab. |
| ISBN: | 0205161707 |
Internformat
MARC
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| 100 | 1 | |a Kerin, Roger A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin ; Robert A. Peterson |
| 250 | |a 7. ed., 1. [Dr.] | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1995 | |
| 300 | |a XIV, 738 S. |b Ill., graph. Darst., Tab. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
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| author | Kerin, Roger A. Peterson, Robert A. |
| author_facet | Kerin, Roger A. Peterson, Robert A. |
| author_role | aut aut |
| author_sort | Kerin, Roger A. |
| author_variant | r a k ra rak r a p ra rap |
| building | Verbundindex |
| bvnumber | BV024988698 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)832288474 (DE-599)BVBBV024988698 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., 1. [Dr.] |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV024988698 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0205161707 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019654467 |
| oclc_num | 832288474 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XIV, 738 S. Ill., graph. Darst., Tab. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Kerin, Roger A. Verfasser aut Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 7. ed., 1. [Dr.] Englewood Cliffs, NJ Prentice Hall 1995 XIV, 738 S. Ill., graph. Darst., Tab. txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Peterson, Robert A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerin, Roger A. Peterson, Robert A. Strategic marketing problems cases and comments Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingstrategie Strategisches Management Marketing Fallstudiensammlung |
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