Marketing scales handbook: a compilation of multi-item measures
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago (Ill.)
American Marketing Association
1994
|
| Beschreibung: | XIV, 1315 S. |
| ISBN: | 0877572518 |
Internformat
MARC
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| 100 | 1 | |a Bruner, Gordon C. |d 1954- |e Verfasser |0 (DE-588)138917523 |4 aut | |
| 245 | 1 | 0 | |a Marketing scales handbook |b a compilation of multi-item measures |c Gordon C. Bruner II ; Paul J. Hensel |
| 264 | 1 | |a Chicago (Ill.) |b American Marketing Association |c 1994 | |
| 300 | |a XIV, 1315 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Hensel, Paul J. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804142020311121920 |
|---|---|
| any_adam_object | |
| author | Bruner, Gordon C. 1954- Hensel, Paul J. |
| author_GND | (DE-588)138917523 |
| author_facet | Bruner, Gordon C. 1954- Hensel, Paul J. |
| author_role | aut aut |
| author_sort | Bruner, Gordon C. 1954- |
| author_variant | g c b gc gcb p j h pj pjh |
| building | Verbundindex |
| bvnumber | BV024988564 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)916941599 (DE-599)BVBBV024988564 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024988564 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:25:07Z |
| institution | BVB |
| isbn | 0877572518 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019654362 |
| oclc_num | 916941599 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XIV, 1315 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | American Marketing Association |
| record_format | marc |
| spelling | Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel Chicago (Ill.) American Marketing Association 1994 XIV, 1315 S. txt rdacontent n rdamedia nc rdacarrier Hensel, Paul J. Verfasser aut |
| spellingShingle | Bruner, Gordon C. 1954- Hensel, Paul J. Marketing scales handbook a compilation of multi-item measures |
| title | Marketing scales handbook a compilation of multi-item measures |
| title_auth | Marketing scales handbook a compilation of multi-item measures |
| title_exact_search | Marketing scales handbook a compilation of multi-item measures |
| title_full | Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel |
| title_fullStr | Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel |
| title_full_unstemmed | Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II ; Paul J. Hensel |
| title_short | Marketing scales handbook |
| title_sort | marketing scales handbook a compilation of multi item measures |
| title_sub | a compilation of multi-item measures |
| work_keys_str_mv | AT brunergordonc marketingscaleshandbookacompilationofmultiitemmeasures AT henselpaulj marketingscaleshandbookacompilationofmultiitemmeasures |