Global Marketing Management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
John Wiley & Sons
1998
|
| Schlagworte: | |
| Beschreibung: | 712 S. Ill. + 1 Beil. |
| ISBN: | 0471592889 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV024705720 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Kotabe, Masaaki |d 1954- |e Verfasser |0 (DE-588)137231857 |4 aut | |
| 245 | 1 | 0 | |a Global Marketing Management |c Kotabe Masaaki ; Kristiaan Helsen |
| 264 | 1 | |a Chichester [u.a.] |b John Wiley & Sons |c 1998 | |
| 300 | |a 712 S. |b Ill. + 1 Beil. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 700 | 1 | |a Helsen, Kristiaan |e Verfasser |4 aut | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804140956781379584 |
|---|---|
| any_adam_object | |
| author | Kotabe, Masaaki 1954- Helsen, Kristiaan |
| author_GND | (DE-588)137231857 |
| author_facet | Kotabe, Masaaki 1954- Helsen, Kristiaan |
| author_role | aut aut |
| author_sort | Kotabe, Masaaki 1954- |
| author_variant | m k mk k h kh |
| building | Verbundindex |
| bvnumber | BV024705720 |
| classification_rvk | QP 600 QP 680 |
| ctrlnum | (OCoLC)845483640 (DE-599)BVBBV024705720 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024705720 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:08:13Z |
| institution | BVB |
| isbn | 0471592889 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018827194 |
| oclc_num | 845483640 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 712 S. Ill. + 1 Beil. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Global Marketing Management Kotabe Masaaki ; Kristiaan Helsen Chichester [u.a.] John Wiley & Sons 1998 712 S. Ill. + 1 Beil. txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Internationaler Wettbewerb (DE-588)4027415-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Multinationales Unternehmen (DE-588)4075092-9 s Internationaler Wettbewerb (DE-588)4027415-9 s Produktmanagement (DE-588)4125960-9 s 1\p DE-604 Globalisierung (DE-588)4557997-0 s 2\p DE-604 Helsen, Kristiaan Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotabe, Masaaki 1954- Helsen, Kristiaan Global Marketing Management Multinationales Unternehmen (DE-588)4075092-9 gnd Produktmanagement (DE-588)4125960-9 gnd Globalisierung (DE-588)4557997-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4125960-9 (DE-588)4557997-0 (DE-588)4168907-0 (DE-588)4027415-9 (DE-588)4125431-4 |
| title | Global Marketing Management |
| title_auth | Global Marketing Management |
| title_exact_search | Global Marketing Management |
| title_full | Global Marketing Management Kotabe Masaaki ; Kristiaan Helsen |
| title_fullStr | Global Marketing Management Kotabe Masaaki ; Kristiaan Helsen |
| title_full_unstemmed | Global Marketing Management Kotabe Masaaki ; Kristiaan Helsen |
| title_short | Global Marketing Management |
| title_sort | global marketing management |
| topic | Multinationales Unternehmen (DE-588)4075092-9 gnd Produktmanagement (DE-588)4125960-9 gnd Globalisierung (DE-588)4557997-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen Produktmanagement Globalisierung Marketingmanagement Internationaler Wettbewerb Internationales Marketing |
| work_keys_str_mv | AT kotabemasaaki globalmarketingmanagement AT helsenkristiaan globalmarketingmanagement |