Advertising: principles and practice
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Ellis Horwood
1995
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XXV, 815 S. Ill. |
| ISBN: | 0137228694 |
Internformat
MARC
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| 005 | 20201022 | ||
| 007 | t | ||
| 008 | 971110s1995 a||| |||| 00||| eng d | ||
| 020 | |a 0137228694 |9 0-13-722869-4 | ||
| 035 | |a (OCoLC)957982879 | ||
| 035 | |a (DE-599)BVBBV024704978 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 100 | 1 | |a Wells, William |d 1926- |e Verfasser |0 (DE-588)131677985 |4 aut | |
| 245 | 1 | 0 | |a Advertising |b principles and practice |c William Wells ; John Burnett ; Sandra Moriarty |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Ellis Horwood |c 1995 | |
| 300 | |a XXV, 815 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Burnett, John |d 1944- |e Verfasser |0 (DE-588)170263231 |4 aut | |
| 700 | 1 | |a Moriarty, Sandra E. |d 1943- |e Verfasser |0 (DE-588)124464866 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018826452 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804140955908964352 |
|---|---|
| any_adam_object | |
| author | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)131677985 (DE-588)170263231 (DE-588)124464866 |
| author_facet | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- |
| author_role | aut aut aut |
| author_sort | Wells, William 1926- |
| author_variant | w w ww j b jb s e m se sem |
| building | Verbundindex |
| bvnumber | BV024704978 |
| ctrlnum | (OCoLC)957982879 (DE-599)BVBBV024704978 |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV024704978 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:08:12Z |
| institution | BVB |
| isbn | 0137228694 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018826452 |
| oclc_num | 957982879 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | XXV, 815 S. Ill. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Ellis Horwood |
| record_format | marc |
| spelling | Wells, William 1926- Verfasser (DE-588)131677985 aut Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty 3. ed. New York [u.a.] Ellis Horwood 1995 XXV, 815 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Burnett, John 1944- Verfasser (DE-588)170263231 aut Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- Advertising principles and practice Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising principles and practice |
| title_auth | Advertising principles and practice |
| title_exact_search | Advertising principles and practice |
| title_full | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_fullStr | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_full_unstemmed | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_short | Advertising |
| title_sort | advertising principles and practice |
| title_sub | principles and practice |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT wellswilliam advertisingprinciplesandpractice AT burnettjohn advertisingprinciplesandpractice AT moriartysandrae advertisingprinciplesandpractice |