Consumer Behavior and the practice of marketing:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | Undetermined |
Veröffentlicht: |
Columbus <<[u.a.]>>
Merrill
1977
|
Schlagworte: | |
Beschreibung: | VIII, 472 S. |
ISBN: | 0675085039 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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003 | DE-604 | ||
005 | 20090910 | ||
007 | t | ||
008 | 090924s1977 |||| 00||| und d | ||
020 | |a 0675085039 |9 0-675-08503-9 | ||
035 | |a (OCoLC)251486024 | ||
035 | |a (DE-599)BVBBV024688198 | ||
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041 | |a und | ||
049 | |a DE-83 | ||
084 | |a MS 5560 |0 (DE-625)123728: |2 rvk | ||
100 | 1 | |a Runyon, Kenneth E. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Consumer Behavior and the practice of marketing |c Kenneth E. Runyon |
264 | 1 | |a Columbus <<[u.a.]>> |b Merrill |c 1977 | |
300 | |a VIII, 472 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
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650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Runyon, Kenneth E. |
author_facet | Runyon, Kenneth E. |
author_role | aut |
author_sort | Runyon, Kenneth E. |
author_variant | k e r ke ker |
building | Verbundindex |
bvnumber | BV024688198 |
classification_rvk | MS 5560 |
ctrlnum | (OCoLC)251486024 (DE-599)BVBBV024688198 |
discipline | Soziologie |
format | Book |
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id | DE-604.BV024688198 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T21:54:37Z |
institution | BVB |
isbn | 0675085039 |
language | Undetermined |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018099084 |
oclc_num | 251486024 |
open_access_boolean | |
owner | DE-83 |
owner_facet | DE-83 |
physical | VIII, 472 S. |
psigel | TUB-nve |
publishDate | 1977 |
publishDateSearch | 1977 |
publishDateSort | 1977 |
publisher | Merrill |
record_format | marc |
spelling | Runyon, Kenneth E. Verfasser aut Consumer Behavior and the practice of marketing Kenneth E. Runyon Columbus <<[u.a.]>> Merrill 1977 VIII, 472 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 |
spellingShingle | Runyon, Kenneth E. Consumer Behavior and the practice of marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 |
title | Consumer Behavior and the practice of marketing |
title_auth | Consumer Behavior and the practice of marketing |
title_exact_search | Consumer Behavior and the practice of marketing |
title_full | Consumer Behavior and the practice of marketing Kenneth E. Runyon |
title_fullStr | Consumer Behavior and the practice of marketing Kenneth E. Runyon |
title_full_unstemmed | Consumer Behavior and the practice of marketing Kenneth E. Runyon |
title_short | Consumer Behavior and the practice of marketing |
title_sort | consumer behavior and the practice of marketing |
topic | Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
topic_facet | Marketing Verbraucherverhalten |
work_keys_str_mv | AT runyonkennethe consumerbehaviorandthepracticeofmarketing |