Integrated direct Marketing: Techniques and strategies for success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1988
|
| Schlagworte: | |
| Beschreibung: | 20, 239 S. |
| ISBN: | 007053599X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024687849 | ||
| 003 | DE-604 | ||
| 005 | 20090910 | ||
| 007 | t | ||
| 008 | 090924s1988 |||| 00||| undod | ||
| 020 | |a 007053599X |9 0-07-053599-X | ||
| 035 | |a (OCoLC)916308264 | ||
| 035 | |a (DE-599)BVBBV024687849 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | |a und | ||
| 049 | |a DE-83 | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Roman, Ernan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated direct Marketing |b Techniques and strategies for success |c Ernan Roman. Stone, Bob u.a. [Vorr.] |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1988 | |
| 300 | |a 20, 239 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Stone, Bob |4 aui | |
| 940 | 1 | |q TUB-nve | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018098736 | ||
Datensatz im Suchindex
| _version_ | 1804140100465983488 |
|---|---|
| any_adam_object | |
| author | Roman, Ernan |
| author2 | Stone, Bob |
| author2_role | aui |
| author2_variant | b s bs |
| author_facet | Roman, Ernan Stone, Bob |
| author_role | aut |
| author_sort | Roman, Ernan |
| author_variant | e r er |
| building | Verbundindex |
| bvnumber | BV024687849 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)916308264 (DE-599)BVBBV024687849 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00979nam a2200325 c 4500</leader><controlfield tag="001">BV024687849</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090910 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090924s1988 |||| 00||| undod</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">007053599X</subfield><subfield code="9">0-07-053599-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916308264</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024687849</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Roman, Ernan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integrated direct Marketing</subfield><subfield code="b">Techniques and strategies for success</subfield><subfield code="c">Ernan Roman. Stone, Bob u.a. [Vorr.]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">20, 239 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stone, Bob</subfield><subfield code="4">aui</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nve</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018098736</subfield></datafield></record></collection> |
| id | DE-604.BV024687849 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:54:36Z |
| institution | BVB |
| isbn | 007053599X |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018098736 |
| oclc_num | 916308264 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 20, 239 S. |
| psigel | TUB-nve |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Roman, Ernan Verfasser aut Integrated direct Marketing Techniques and strategies for success Ernan Roman. Stone, Bob u.a. [Vorr.] New York u.a. McGraw-Hill 1988 20, 239 S. txt rdacontent n rdamedia nc rdacarrier Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s DE-604 Stone, Bob aui |
| spellingShingle | Roman, Ernan Integrated direct Marketing Techniques and strategies for success Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4012421-6 |
| title | Integrated direct Marketing Techniques and strategies for success |
| title_auth | Integrated direct Marketing Techniques and strategies for success |
| title_exact_search | Integrated direct Marketing Techniques and strategies for success |
| title_full | Integrated direct Marketing Techniques and strategies for success Ernan Roman. Stone, Bob u.a. [Vorr.] |
| title_fullStr | Integrated direct Marketing Techniques and strategies for success Ernan Roman. Stone, Bob u.a. [Vorr.] |
| title_full_unstemmed | Integrated direct Marketing Techniques and strategies for success Ernan Roman. Stone, Bob u.a. [Vorr.] |
| title_short | Integrated direct Marketing |
| title_sort | integrated direct marketing techniques and strategies for success |
| title_sub | Techniques and strategies for success |
| topic | Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direktmarketing |
| work_keys_str_mv | AT romanernan integrateddirectmarketingtechniquesandstrategiesforsuccess AT stonebob integrateddirectmarketingtechniquesandstrategiesforsuccess |