Die große Marketing-Wende:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Landsberg/Lech
Verl. Moderne Industrie
1991
|
| Schlagworte: | |
| Beschreibung: | 394 S. graph. Darst. |
| ISBN: | 3478210801 |
Internformat
MARC
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| 300 | |a 394 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Rapp, Stan Collins, Tom |
| author_facet | Rapp, Stan Collins, Tom |
| author_role | aut aut |
| author_sort | Rapp, Stan |
| author_variant | s r sr t c tc |
| building | Verbundindex |
| bvnumber | BV024686755 |
| classification_rvk | AP 17200 QP 600 |
| ctrlnum | (OCoLC)75188043 (DE-599)BVBBV024686755 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024686755 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:54:35Z |
| institution | BVB |
| isbn | 3478210801 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018097654 |
| oclc_num | 75188043 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 394 S. graph. Darst. |
| psigel | TUB-nve |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Rapp, Stan Verfasser aut The great marketing turnaround Die große Marketing-Wende Stan Rapp ; Tom Collins Landsberg/Lech Verl. Moderne Industrie 1991 394 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Reform (DE-588)4115716-3 gnd rswk-swf Prognose (DE-588)4047390-9 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Direktmarketing (DE-588)4012421-6 s Prognose (DE-588)4047390-9 s Marketingstrategie (DE-588)4120697-6 s Reform (DE-588)4115716-3 s Collins, Tom Verfasser aut |
| spellingShingle | Rapp, Stan Collins, Tom Die große Marketing-Wende Marketing (DE-588)4037589-4 gnd Reform (DE-588)4115716-3 gnd Prognose (DE-588)4047390-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4115716-3 (DE-588)4047390-9 (DE-588)4120697-6 (DE-588)4012421-6 |
| title | Die große Marketing-Wende |
| title_alt | The great marketing turnaround |
| title_auth | Die große Marketing-Wende |
| title_exact_search | Die große Marketing-Wende |
| title_full | Die große Marketing-Wende Stan Rapp ; Tom Collins |
| title_fullStr | Die große Marketing-Wende Stan Rapp ; Tom Collins |
| title_full_unstemmed | Die große Marketing-Wende Stan Rapp ; Tom Collins |
| title_short | Die große Marketing-Wende |
| title_sort | die große marketing wende |
| topic | Marketing (DE-588)4037589-4 gnd Reform (DE-588)4115716-3 gnd Prognose (DE-588)4047390-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Marketing Reform Prognose Marketingstrategie Direktmarketing |
| work_keys_str_mv | AT rappstan thegreatmarketingturnaround AT collinstom thegreatmarketingturnaround AT rappstan diegroßemarketingwende AT collinstom diegroßemarketingwende |