Sales Promotion: concepts, methods, and strategies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Englewood Cliffs, NJ [u.a.]
Prentice Hall
1990
|
| Beschreibung: | XIII, 513 S. Ill., graph. Darst. |
| ISBN: | 0137881673 |
Internformat
MARC
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| 041 | |a und | ||
| 049 | |a DE-83 | ||
| 100 | 1 | |a Blattberg, Robert C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sales Promotion |b concepts, methods, and strategies |c Robert C. Blattberg ; Scott A. Neslin |
| 264 | 1 | |a Englewood Cliffs, NJ [u.a.] |b Prentice Hall |c 1990 | |
| 300 | |a XIII, 513 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Neslin, Scott A. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nve | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018077682 | ||
Datensatz im Suchindex
| _version_ | 1804140079573106688 |
|---|---|
| any_adam_object | |
| author | Blattberg, Robert C. Neslin, Scott A. |
| author_facet | Blattberg, Robert C. Neslin, Scott A. |
| author_role | aut aut |
| author_sort | Blattberg, Robert C. |
| author_variant | r c b rc rcb s a n sa san |
| building | Verbundindex |
| bvnumber | BV024666651 |
| ctrlnum | (OCoLC)246838263 (DE-599)BVBBV024666651 |
| format | Book |
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| id | DE-604.BV024666651 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:54:17Z |
| institution | BVB |
| isbn | 0137881673 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018077682 |
| oclc_num | 246838263 |
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| owner_facet | DE-83 |
| physical | XIII, 513 S. Ill., graph. Darst. |
| psigel | TUB-nve |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Blattberg, Robert C. Verfasser aut Sales Promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin Englewood Cliffs, NJ [u.a.] Prentice Hall 1990 XIII, 513 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Neslin, Scott A. Verfasser aut |
| spellingShingle | Blattberg, Robert C. Neslin, Scott A. Sales Promotion concepts, methods, and strategies |
| title | Sales Promotion concepts, methods, and strategies |
| title_auth | Sales Promotion concepts, methods, and strategies |
| title_exact_search | Sales Promotion concepts, methods, and strategies |
| title_full | Sales Promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_fullStr | Sales Promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_full_unstemmed | Sales Promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_short | Sales Promotion |
| title_sort | sales promotion concepts methods and strategies |
| title_sub | concepts, methods, and strategies |
| work_keys_str_mv | AT blattbergrobertc salespromotionconceptsmethodsandstrategies AT neslinscotta salespromotionconceptsmethodsandstrategies |