Marketing für neue Zielgruppen: Yuppies, Flyers, Dinks, Woopies
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Landsberg/Lech
Verl. Moderne Industrie
1989
|
| Schlagworte: | |
| Beschreibung: | 249 S. Ill., graph. Darst. |
| ISBN: | 3478210305 |
Internformat
MARC
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| 100 | 1 | |a Auer, Manfred |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing für neue Zielgruppen |b Yuppies, Flyers, Dinks, Woopies |c Manfred Auer ; Wolfgang Horrion ; Udo Kalweit |
| 264 | 1 | |a Landsberg/Lech |b Verl. Moderne Industrie |c 1989 | |
| 300 | |a 249 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804140077575569408 |
|---|---|
| any_adam_object | |
| author | Auer, Manfred Horrion, Wolfgang Kalweit, Udo |
| author_facet | Auer, Manfred Horrion, Wolfgang Kalweit, Udo |
| author_role | aut aut aut |
| author_sort | Auer, Manfred |
| author_variant | m a ma w h wh u k uk |
| building | Verbundindex |
| bvnumber | BV024664599 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)46159474 (DE-599)BVBBV024664599 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV024664599 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:54:15Z |
| institution | BVB |
| isbn | 3478210305 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018075647 |
| oclc_num | 46159474 |
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| physical | 249 S. Ill., graph. Darst. |
| psigel | TUB-nve |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Auer, Manfred Verfasser aut Marketing für neue Zielgruppen Yuppies, Flyers, Dinks, Woopies Manfred Auer ; Wolfgang Horrion ; Udo Kalweit Landsberg/Lech Verl. Moderne Industrie 1989 249 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zielgruppe (DE-588)4117714-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wertwandel (DE-588)4117636-4 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s DE-604 Klein- und Mittelbetrieb (DE-588)4031031-0 s Marktsegmentierung (DE-588)4037644-8 s Wertwandel (DE-588)4117636-4 s Horrion, Wolfgang Verfasser aut Kalweit, Udo Verfasser aut |
| spellingShingle | Auer, Manfred Horrion, Wolfgang Kalweit, Udo Marketing für neue Zielgruppen Yuppies, Flyers, Dinks, Woopies Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd Wertwandel (DE-588)4117636-4 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4117714-9 (DE-588)4037589-4 (DE-588)4117636-4 (DE-588)4031031-0 (DE-588)4037644-8 (DE-588)4522595-3 |
| title | Marketing für neue Zielgruppen Yuppies, Flyers, Dinks, Woopies |
| title_auth | Marketing für neue Zielgruppen Yuppies, Flyers, Dinks, Woopies |
| title_exact_search | Marketing für neue Zielgruppen Yuppies, Flyers, Dinks, Woopies |
| title_full | Marketing für neue Zielgruppen Yuppies, Flyers, Dinks, Woopies Manfred Auer ; Wolfgang Horrion ; Udo Kalweit |
| title_fullStr | Marketing für neue Zielgruppen Yuppies, Flyers, Dinks, Woopies Manfred Auer ; Wolfgang Horrion ; Udo Kalweit |
| title_full_unstemmed | Marketing für neue Zielgruppen Yuppies, Flyers, Dinks, Woopies Manfred Auer ; Wolfgang Horrion ; Udo Kalweit |
| title_short | Marketing für neue Zielgruppen |
| title_sort | marketing fur neue zielgruppen yuppies flyers dinks woopies |
| title_sub | Yuppies, Flyers, Dinks, Woopies |
| topic | Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd Wertwandel (DE-588)4117636-4 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Zielgruppe Marketing Wertwandel Klein- und Mittelbetrieb Marktsegmentierung Fallstudiensammlung |
| work_keys_str_mv | AT auermanfred marketingfurneuezielgruppenyuppiesflyersdinkswoopies AT horrionwolfgang marketingfurneuezielgruppenyuppiesflyersdinkswoopies AT kalweitudo marketingfurneuezielgruppenyuppiesflyersdinkswoopies |