Marketing strategy and plans: systematic marketing management
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ u.a.
Prentice-Hall
1979
|
| Schlagworte: | |
| Beschreibung: | XV, 474 S. graph. Darst. |
| ISBN: | 0135582547 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Luck, David Johnston |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and plans |b systematic marketing management |c David J. Luck ; O. C. Ferrell |
| 264 | 1 | |a Englewood Cliffs, NJ u.a. |b Prentice-Hall |c 1979 | |
| 300 | |a XV, 474 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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| author | Luck, David Johnston Ferrell, O. C. |
| author_facet | Luck, David Johnston Ferrell, O. C. |
| author_role | aut aut |
| author_sort | Luck, David Johnston |
| author_variant | d j l dj djl o c f oc ocf |
| building | Verbundindex |
| bvnumber | BV024654606 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)729573189 (DE-599)BVBBV024654606 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic_facet | USA |
| id | DE-604.BV024654606 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:54:06Z |
| institution | BVB |
| isbn | 0135582547 |
| language | English |
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| physical | XV, 474 S. graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Luck, David Johnston Verfasser aut Marketing strategy and plans systematic marketing management David J. Luck ; O. C. Ferrell Englewood Cliffs, NJ u.a. Prentice-Hall 1979 XV, 474 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Ferrell, O. C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Luck, David Johnston Ferrell, O. C. Marketing strategy and plans systematic marketing management Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Marketing strategy and plans systematic marketing management |
| title_auth | Marketing strategy and plans systematic marketing management |
| title_exact_search | Marketing strategy and plans systematic marketing management |
| title_full | Marketing strategy and plans systematic marketing management David J. Luck ; O. C. Ferrell |
| title_fullStr | Marketing strategy and plans systematic marketing management David J. Luck ; O. C. Ferrell |
| title_full_unstemmed | Marketing strategy and plans systematic marketing management David J. Luck ; O. C. Ferrell |
| title_short | Marketing strategy and plans |
| title_sort | marketing strategy and plans systematic marketing management |
| title_sub | systematic marketing management |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Strategisches Management Marketingmanagement Marketing USA Fallstudiensammlung |
| work_keys_str_mv | AT luckdavidjohnston marketingstrategyandplanssystematicmarketingmanagement AT ferrelloc marketingstrategyandplanssystematicmarketingmanagement |