Social marketing: strategies for changing public behavior
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Free Pr. [u.a.]
1989
|
| Schlagworte: | |
| Beschreibung: | XII, 401 S. graph. Darst. |
| ISBN: | 0029184614 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024654560 | ||
| 003 | DE-604 | ||
| 005 | 20090910 | ||
| 007 | t | ||
| 008 | 971031s1989 d||| |||| 00||| eng d | ||
| 020 | |a 0029184614 |9 0-02-918461-4 | ||
| 035 | |a (OCoLC)832149059 | ||
| 035 | |a (DE-599)BVBBV024654560 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 | ||
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QX 000 |0 (DE-625)142178: |2 rvk | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Social marketing |b strategies for changing public behavior |c Philip Kotler ; Eduardo L. Roberto |
| 264 | 1 | |a New York |b Free Pr. [u.a.] |c 1989 | |
| 300 | |a XII, 401 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Sozialverhalten |0 (DE-588)4055903-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 0 | 1 | |a Sozialverhalten |0 (DE-588)4055903-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Roberto, Eduardo L. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018065915 | ||
Datensatz im Suchindex
| _version_ | 1804140068258971648 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Roberto, Eduardo L. |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Roberto, Eduardo L. |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk e l r el elr |
| building | Verbundindex |
| bvnumber | BV024654560 |
| classification_rvk | QP 600 QX 000 |
| ctrlnum | (OCoLC)832149059 (DE-599)BVBBV024654560 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024654560 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:54:06Z |
| institution | BVB |
| isbn | 0029184614 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018065915 |
| oclc_num | 832149059 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | XII, 401 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Free Pr. [u.a.] |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Social marketing strategies for changing public behavior Philip Kotler ; Eduardo L. Roberto New York Free Pr. [u.a.] 1989 XII, 401 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sozialverhalten (DE-588)4055903-8 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbekampagne (DE-588)4134093-0 s Sozialverhalten (DE-588)4055903-8 s DE-604 Soziomarketing (DE-588)4116549-4 s Roberto, Eduardo L. Verfasser aut |
| spellingShingle | Kotler, Philip 1931- Roberto, Eduardo L. Social marketing strategies for changing public behavior Sozialverhalten (DE-588)4055903-8 gnd Soziomarketing (DE-588)4116549-4 gnd Werbekampagne (DE-588)4134093-0 gnd |
| subject_GND | (DE-588)4055903-8 (DE-588)4116549-4 (DE-588)4134093-0 |
| title | Social marketing strategies for changing public behavior |
| title_auth | Social marketing strategies for changing public behavior |
| title_exact_search | Social marketing strategies for changing public behavior |
| title_full | Social marketing strategies for changing public behavior Philip Kotler ; Eduardo L. Roberto |
| title_fullStr | Social marketing strategies for changing public behavior Philip Kotler ; Eduardo L. Roberto |
| title_full_unstemmed | Social marketing strategies for changing public behavior Philip Kotler ; Eduardo L. Roberto |
| title_short | Social marketing |
| title_sort | social marketing strategies for changing public behavior |
| title_sub | strategies for changing public behavior |
| topic | Sozialverhalten (DE-588)4055903-8 gnd Soziomarketing (DE-588)4116549-4 gnd Werbekampagne (DE-588)4134093-0 gnd |
| topic_facet | Sozialverhalten Soziomarketing Werbekampagne |
| work_keys_str_mv | AT kotlerphilip socialmarketingstrategiesforchangingpublicbehavior AT robertoeduardol socialmarketingstrategiesforchangingpublicbehavior |