Changing marketing strategies in a new economy:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis
Bobbs-Merrill
1977
|
| Schriftenreihe: | Key issues lecture series
|
| Beschreibung: | X, 144 S. graph. Darst. |
| ISBN: | 0672971984 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024654264 | ||
| 003 | DE-604 | ||
| 005 | 20180608 | ||
| 007 | t | ||
| 008 | 970918s1977 d||| |||| 00||| eng d | ||
| 020 | |a 0672971984 |9 0-672-97198-4 | ||
| 035 | |a (OCoLC)245721796 | ||
| 035 | |a (DE-599)BVBBV024654264 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 |a DE-188 | ||
| 082 | 0 | |a 658.8 | |
| 245 | 1 | 0 | |a Changing marketing strategies in a new economy |c ed. by Jules Backman and John Czepiel ; With a forew. by Harold S. Geneen |
| 264 | 1 | |a Indianapolis |b Bobbs-Merrill |c 1977 | |
| 300 | |a X, 144 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Key issues lecture series | |
| 700 | 1 | |a Backman, Jules |d 1910-1982 |0 (DE-588)1160791074 |4 edt | |
| 700 | 1 | |a Czepiel, John A. |4 edt | |
| 700 | 1 | |a Geneen, Harold |d 1910-1997 |0 (DE-588)172094607 |4 aui | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018065622 | ||
Datensatz im Suchindex
| _version_ | 1804140067961176064 |
|---|---|
| any_adam_object | |
| author2 | Backman, Jules 1910-1982 Czepiel, John A. Geneen, Harold 1910-1997 |
| author2_role | edt edt aui |
| author2_variant | j b jb j a c ja jac h g hg |
| author_GND | (DE-588)1160791074 (DE-588)172094607 |
| author_facet | Backman, Jules 1910-1982 Czepiel, John A. Geneen, Harold 1910-1997 |
| building | Verbundindex |
| bvnumber | BV024654264 |
| ctrlnum | (OCoLC)245721796 (DE-599)BVBBV024654264 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024654264 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:54:05Z |
| institution | BVB |
| isbn | 0672971984 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018065622 |
| oclc_num | 245721796 |
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| physical | X, 144 S. graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
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| publisher | Bobbs-Merrill |
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| series2 | Key issues lecture series |
| spelling | Changing marketing strategies in a new economy ed. by Jules Backman and John Czepiel ; With a forew. by Harold S. Geneen Indianapolis Bobbs-Merrill 1977 X, 144 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Key issues lecture series Backman, Jules 1910-1982 (DE-588)1160791074 edt Czepiel, John A. edt Geneen, Harold 1910-1997 (DE-588)172094607 aui |
| spellingShingle | Changing marketing strategies in a new economy |
| title | Changing marketing strategies in a new economy |
| title_auth | Changing marketing strategies in a new economy |
| title_exact_search | Changing marketing strategies in a new economy |
| title_full | Changing marketing strategies in a new economy ed. by Jules Backman and John Czepiel ; With a forew. by Harold S. Geneen |
| title_fullStr | Changing marketing strategies in a new economy ed. by Jules Backman and John Czepiel ; With a forew. by Harold S. Geneen |
| title_full_unstemmed | Changing marketing strategies in a new economy ed. by Jules Backman and John Czepiel ; With a forew. by Harold S. Geneen |
| title_short | Changing marketing strategies in a new economy |
| title_sort | changing marketing strategies in a new economy |
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