Advanced marketing strategy: phenomena, analysis, and decisions
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1991
|
Schlagworte: | |
Beschreibung: | XX, 563 S. |
ISBN: | 0138519404 |
Internformat
MARC
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100 | 1 | |a Urban, Glen L. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Advanced marketing strategy |b phenomena, analysis, and decisions |c Glen L. Urban ; Steven H. Star |
264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1991 | |
300 | |a XX, 563 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Urban, Glen L. Star, Steven H. |
author_facet | Urban, Glen L. Star, Steven H. |
author_role | aut aut |
author_sort | Urban, Glen L. |
author_variant | g l u gl glu s h s sh shs |
building | Verbundindex |
bvnumber | BV024653439 |
classification_rvk | QP 600 QP 612 QP 690 |
ctrlnum | (OCoLC)890494096 (DE-599)BVBBV024653439 |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV024653439 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T21:54:05Z |
institution | BVB |
isbn | 0138519404 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018064927 |
oclc_num | 890494096 |
open_access_boolean | |
owner | DE-83 |
owner_facet | DE-83 |
physical | XX, 563 S. |
publishDate | 1991 |
publishDateSearch | 1991 |
publishDateSort | 1991 |
publisher | Prentice Hall |
record_format | marc |
spelling | Urban, Glen L. Verfasser aut Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban ; Steven H. Star Englewood Cliffs, NJ Prentice Hall 1991 XX, 563 S. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Entscheidungsfindung (DE-588)4113446-1 s 4\p DE-604 Star, Steven H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Urban, Glen L. Star, Steven H. Advanced marketing strategy phenomena, analysis, and decisions Strategisches Management (DE-588)4124261-0 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4124261-0 (DE-588)4113446-1 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4522595-3 |
title | Advanced marketing strategy phenomena, analysis, and decisions |
title_auth | Advanced marketing strategy phenomena, analysis, and decisions |
title_exact_search | Advanced marketing strategy phenomena, analysis, and decisions |
title_full | Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban ; Steven H. Star |
title_fullStr | Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban ; Steven H. Star |
title_full_unstemmed | Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban ; Steven H. Star |
title_short | Advanced marketing strategy |
title_sort | advanced marketing strategy phenomena analysis and decisions |
title_sub | phenomena, analysis, and decisions |
topic | Strategisches Management (DE-588)4124261-0 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Strategisches Management Entscheidungsfindung Marketingstrategie Marketing Fallstudiensammlung |
work_keys_str_mv | AT urbanglenl advancedmarketingstrategyphenomenaanalysisanddecisions AT starstevenh advancedmarketingstrategyphenomenaanalysisanddecisions |