Sales promotion: concepts, methods, and strategies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1990
|
| Schlagworte: | |
| Beschreibung: | XIII, 513 S. graph. Darst. |
| ISBN: | 0137881673 |
Internformat
MARC
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| 300 | |a XIII, 513 S. |b graph. Darst. | ||
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Blattberg, Robert C. Neslin, Scott A. |
| author_facet | Blattberg, Robert C. Neslin, Scott A. |
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| building | Verbundindex |
| bvnumber | BV024635083 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)246838263 (DE-599)BVBBV024635083 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024635083 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:53:48Z |
| institution | BVB |
| isbn | 0137881673 |
| language | English |
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| physical | XIII, 513 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Blattberg, Robert C. Verfasser aut Sales promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin Englewood Cliffs, NJ Prentice Hall 1990 XIII, 513 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Neslin, Scott A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Blattberg, Robert C. Neslin, Scott A. Sales promotion concepts, methods, and strategies Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 |
| title | Sales promotion concepts, methods, and strategies |
| title_auth | Sales promotion concepts, methods, and strategies |
| title_exact_search | Sales promotion concepts, methods, and strategies |
| title_full | Sales promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_fullStr | Sales promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_full_unstemmed | Sales promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_short | Sales promotion |
| title_sort | sales promotion concepts methods and strategies |
| title_sub | concepts, methods, and strategies |
| topic | Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Sales-promotion |
| work_keys_str_mv | AT blattbergrobertc salespromotionconceptsmethodsandstrategies AT neslinscotta salespromotionconceptsmethodsandstrategies |