APA-Zitierstil (7. Ausg.)

Olson, J. C., & Ray, W. J. (1983). Using brain-wave measures to assess advertising effects. Marketing Science Inst.

Chicago-Zitierstil (17. Ausg.)

Olson, Jerry C., und William J. Ray. Using Brain-wave Measures to Assess Advertising Effects. Cambridge, Mass: Marketing Science Inst, 1983.

MLA-Zitierstil (9. Ausg.)

Olson, Jerry C., und William J. Ray. Using Brain-wave Measures to Assess Advertising Effects. Marketing Science Inst, 1983.