Using brain-wave measures to assess advertising effects:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
1983
|
| Schriftenreihe: | Report / Marketing Science Institute
83,108 Working paper / Marketing Science Institute, Research Program |
| Beschreibung: | 44 S. |
Internformat
MARC
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| 100 | 1 | |a Olson, Jerry C. |d 1944- |e Verfasser |0 (DE-588)17049392X |4 aut | |
| 245 | 1 | 0 | |a Using brain-wave measures to assess advertising effects |c by Jerry C. Olson and William J. Ray |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Inst. |c 1983 | |
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| 490 | 1 | |a Report / Marketing Science Institute |v 83,108 | |
| 490 | 0 | |a Working paper / Marketing Science Institute, Research Program | |
| 700 | 1 | |a Ray, William J. |e Verfasser |4 aut | |
| 810 | 2 | |a Marketing Science Institute <Cambridge, Mass.> |t Report |v 83,108 |w (DE-604)BV002814091 |9 83,108 | |
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Datensatz im Suchindex
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| author | Olson, Jerry C. 1944- Ray, William J. |
| author_GND | (DE-588)17049392X |
| author_facet | Olson, Jerry C. 1944- Ray, William J. |
| author_role | aut aut |
| author_sort | Olson, Jerry C. 1944- |
| author_variant | j c o jc jco w j r wj wjr |
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| bvnumber | BV024572320 |
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| id | DE-604.BV024572320 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:02:16Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018545865 |
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| physical | 44 S. |
| psigel | TUB-nve |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Marketing Science Inst. |
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| series2 | Report / Marketing Science Institute Working paper / Marketing Science Institute, Research Program |
| spelling | Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut Using brain-wave measures to assess advertising effects by Jerry C. Olson and William J. Ray Cambridge, Mass. Marketing Science Inst. 1983 44 S. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 83,108 Working paper / Marketing Science Institute, Research Program Ray, William J. Verfasser aut Marketing Science Institute <Cambridge, Mass.> Report 83,108 (DE-604)BV002814091 83,108 |
| spellingShingle | Olson, Jerry C. 1944- Ray, William J. Using brain-wave measures to assess advertising effects |
| title | Using brain-wave measures to assess advertising effects |
| title_auth | Using brain-wave measures to assess advertising effects |
| title_exact_search | Using brain-wave measures to assess advertising effects |
| title_full | Using brain-wave measures to assess advertising effects by Jerry C. Olson and William J. Ray |
| title_fullStr | Using brain-wave measures to assess advertising effects by Jerry C. Olson and William J. Ray |
| title_full_unstemmed | Using brain-wave measures to assess advertising effects by Jerry C. Olson and William J. Ray |
| title_short | Using brain-wave measures to assess advertising effects |
| title_sort | using brain wave measures to assess advertising effects |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT olsonjerryc usingbrainwavemeasurestoassessadvertisingeffects AT raywilliamj usingbrainwavemeasurestoassessadvertisingeffects |