Marketing a new product: Its planning, development, and control: its planning, development, and control
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Menlo Park, Calif.
Benjamin/Cummings Publ. Co.
1978
|
| Beschreibung: | IX, 358 S. |
| ISBN: | 0805341021 |
Internformat
MARC
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| 001 | BV024549045 | ||
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| 005 | 20141215 | ||
| 007 | t | ||
| 008 | 090924s1978 |||| 00||| und d | ||
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| 035 | |a (OCoLC)916750747 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
| 049 | |a DE-83 | ||
| 100 | 1 | |a Hisrich, Robert D. |d 1944- |e Verfasser |0 (DE-588)170127915 |4 aut | |
| 245 | 1 | 0 | |a Marketing a new product: Its planning, development, and control |b its planning, development, and control |c Robert D. Hisrich ; Michael P. Peters |
| 264 | 1 | |a Menlo Park, Calif. |b Benjamin/Cummings Publ. Co. |c 1978 | |
| 300 | |a IX, 358 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Peters, Michael P. |e Verfasser |0 (DE-588)170127923 |4 aut | |
| 940 | 1 | |q TUB-nve | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018522812 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hisrich, Robert D. 1944- Peters, Michael P. |
| author_GND | (DE-588)170127915 (DE-588)170127923 |
| author_facet | Hisrich, Robert D. 1944- Peters, Michael P. |
| author_role | aut aut |
| author_sort | Hisrich, Robert D. 1944- |
| author_variant | r d h rd rdh m p p mp mpp |
| building | Verbundindex |
| bvnumber | BV024549045 |
| ctrlnum | (OCoLC)916750747 (DE-599)BVBBV024549045 |
| format | Book |
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| id | DE-604.BV024549045 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:01:50Z |
| institution | BVB |
| isbn | 0805341021 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018522812 |
| oclc_num | 916750747 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | IX, 358 S. |
| psigel | TUB-nve |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Benjamin/Cummings Publ. Co. |
| record_format | marc |
| spelling | Hisrich, Robert D. 1944- Verfasser (DE-588)170127915 aut Marketing a new product: Its planning, development, and control its planning, development, and control Robert D. Hisrich ; Michael P. Peters Menlo Park, Calif. Benjamin/Cummings Publ. Co. 1978 IX, 358 S. txt rdacontent n rdamedia nc rdacarrier Peters, Michael P. Verfasser (DE-588)170127923 aut |
| spellingShingle | Hisrich, Robert D. 1944- Peters, Michael P. Marketing a new product: Its planning, development, and control its planning, development, and control |
| title | Marketing a new product: Its planning, development, and control its planning, development, and control |
| title_auth | Marketing a new product: Its planning, development, and control its planning, development, and control |
| title_exact_search | Marketing a new product: Its planning, development, and control its planning, development, and control |
| title_full | Marketing a new product: Its planning, development, and control its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_fullStr | Marketing a new product: Its planning, development, and control its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_full_unstemmed | Marketing a new product: Its planning, development, and control its planning, development, and control Robert D. Hisrich ; Michael P. Peters |
| title_short | Marketing a new product: Its planning, development, and control |
| title_sort | marketing a new product its planning development and control its planning development and control |
| title_sub | its planning, development, and control |
| work_keys_str_mv | AT hisrichrobertd marketinganewproductitsplanningdevelopmentandcontrolitsplanningdevelopmentandcontrol AT petersmichaelp marketinganewproductitsplanningdevelopmentandcontrolitsplanningdevelopmentandcontrol |