Determinants of advertising intensity: A review of the marketing literature: a review of the marketing literature
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Cambridge, Mass.
1977
|
| Schriftenreihe: | Report / Marketing Science Institute
77, 109 |
| Beschreibung: | V, 40 S. |
Internformat
MARC
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| 100 | 1 | |a Farris, Paul W. |e Verfasser |0 (DE-588)142526290 |4 aut | |
| 245 | 1 | 0 | |a Determinants of advertising intensity: A review of the marketing literature |b a review of the marketing literature |c by Paul W. Farris |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Farris, Paul W. |
| author_GND | (DE-588)142526290 |
| author_facet | Farris, Paul W. |
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| author_sort | Farris, Paul W. |
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| bvnumber | BV024536885 |
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| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:01:37Z |
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| series2 | Report / Marketing Science Institute |
| spelling | Farris, Paul W. Verfasser (DE-588)142526290 aut Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature by Paul W. Farris Cambridge, Mass. 1977 V, 40 S. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 77, 109 |
| spellingShingle | Farris, Paul W. Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature |
| title | Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature |
| title_auth | Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature |
| title_exact_search | Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature |
| title_full | Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature by Paul W. Farris |
| title_fullStr | Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature by Paul W. Farris |
| title_full_unstemmed | Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature by Paul W. Farris |
| title_short | Determinants of advertising intensity: A review of the marketing literature |
| title_sort | determinants of advertising intensity a review of the marketing literature a review of the marketing literature |
| title_sub | a review of the marketing literature |
| work_keys_str_mv | AT farrispaulw determinantsofadvertisingintensityareviewofthemarketingliteratureareviewofthemarketingliterature |