Promotional Strategy:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin <<[u.a.]>>
1975
|
| Ausgabe: | 3. ed., 1. print. |
| Beschreibung: | XIII, 650 S. Ill., graph. Darst. |
| ISBN: | 0256016364 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024535370 | ||
| 003 | DE-604 | ||
| 005 | 20150914 | ||
| 007 | t | ||
| 008 | 090924s1975 ad|| |||| 00||| eng d | ||
| 020 | |a 0256016364 |9 0-256-01636-4 | ||
| 035 | |a (OCoLC)248983176 | ||
| 035 | |a (DE-599)BVBBV024535370 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 |a DE-188 | ||
| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Promotional Strategy |c James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| 250 | |a 3. ed., 1. print. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin <<[u.a.]>> |c 1975 | |
| 300 | |a XIII, 650 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Wales, Hugh G. |e Verfasser |4 aut | |
| 700 | 1 | |a Warshaw, Martin R. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nve | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018509275 | ||
Datensatz im Suchindex
| _version_ | 1804140539696644096 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe h g w hg hgw m r w mr mrw |
| building | Verbundindex |
| bvnumber | BV024535370 |
| ctrlnum | (OCoLC)248983176 (DE-599)BVBBV024535370 |
| edition | 3. ed., 1. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00932nam a2200301 c 4500</leader><controlfield tag="001">BV024535370</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150914 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090924s1975 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256016364</subfield><subfield code="9">0-256-01636-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)248983176</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024535370</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Engel, James F.</subfield><subfield code="d">1934-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142573574</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotional Strategy</subfield><subfield code="c">James F. Engel ; Hugh G. Wales ; Martin R. Warshaw</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed., 1. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin <<[u.a.]>></subfield><subfield code="c">1975</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 650 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wales, Hugh G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Warshaw, Martin R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nve</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018509275</subfield></datafield></record></collection> |
| id | DE-604.BV024535370 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:01:35Z |
| institution | BVB |
| isbn | 0256016364 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018509275 |
| oclc_num | 248983176 |
| open_access_boolean | |
| owner | DE-83 DE-188 |
| owner_facet | DE-83 DE-188 |
| physical | XIII, 650 S. Ill., graph. Darst. |
| psigel | TUB-nve |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Irwin <<[u.a.]>> |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional Strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw 3. ed., 1. print. Homewood, Ill. Irwin <<[u.a.]>> 1975 XIII, 650 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wales, Hugh G. Verfasser aut Warshaw, Martin R. Verfasser aut |
| spellingShingle | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. Promotional Strategy |
| title | Promotional Strategy |
| title_auth | Promotional Strategy |
| title_exact_search | Promotional Strategy |
| title_full | Promotional Strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_fullStr | Promotional Strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_full_unstemmed | Promotional Strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_short | Promotional Strategy |
| title_sort | promotional strategy |
| work_keys_str_mv | AT engeljamesf promotionalstrategy AT waleshughg promotionalstrategy AT warshawmartinr promotionalstrategy |