Business marketing management: a strategic view of industrial and organizational markets
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth [u.a.]
Dryden
1998
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | XXVI, 749 S. Ill. |
| ISBN: | 0030206332 |
Staff View
MARC
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Record in the Search Index
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| author | Hutt, Michael D. Speh, Thomas W. |
| author_facet | Hutt, Michael D. Speh, Thomas W. |
| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV024477554 |
| ctrlnum | (OCoLC)246131189 (DE-599)BVBBV024477554 |
| dewey-full | 658.804 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.804 |
| dewey-search | 658.804 |
| dewey-sort | 3658.804 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
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| id | DE-604.BV024477554 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:00:26Z |
| institution | BVB |
| isbn | 0030206332 |
| language | English |
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| physical | XXVI, 749 S. Ill. |
| publishDate | 1998 |
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| publisher | Dryden |
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| spelling | Hutt, Michael D. Verfasser aut Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh 6. ed. Fort Worth [u.a.] Dryden 1998 XXVI, 749 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Speh, Thomas W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hutt, Michael D. Speh, Thomas W. Business marketing management a strategic view of industrial and organizational markets Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4631075-7 (DE-588)4522595-3 |
| title | Business marketing management a strategic view of industrial and organizational markets |
| title_auth | Business marketing management a strategic view of industrial and organizational markets |
| title_exact_search | Business marketing management a strategic view of industrial and organizational markets |
| title_full | Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh |
| title_fullStr | Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh |
| title_full_unstemmed | Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh |
| title_short | Business marketing management |
| title_sort | business marketing management a strategic view of industrial and organizational markets |
| title_sub | a strategic view of industrial and organizational markets |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Marketingmanagement Marketing Business-to-Business-Marketing Fallstudiensammlung |
| work_keys_str_mv | AT huttmichaeld businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets AT spehthomasw businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets |