Carry-over effects in advertising communication: evidence and hypotheses from behavioral science
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Institute
1976
|
| Schriftenreihe: | Working paper / Marketing Science Institute : Preliminary research report
76-122 |
| Beschreibung: | VI, 99 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| author | Sawyer, Alan Ward, Scott |
| author_facet | Sawyer, Alan Ward, Scott |
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| id | DE-604.BV024476088 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:00:24Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018451848 |
| oclc_num | 916329670 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | VI, 99 S. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Marketing Science Institute |
| record_format | marc |
| series2 | Working paper / Marketing Science Institute : Preliminary research report |
| spelling | Sawyer, Alan Verfasser aut Carry-over effects in advertising communication evidence and hypotheses from behavioral science by Alan Sawyer and Scott Ward Cambridge, Mass. Marketing Science Institute 1976 VI, 99 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper / Marketing Science Institute : Preliminary research report 76-122 Ward, Scott Verfasser aut Marketing Science Institut <Cambridge, Mass.> Working paper 76 (DE-604)BV024476083 76 |
| spellingShingle | Sawyer, Alan Ward, Scott Carry-over effects in advertising communication evidence and hypotheses from behavioral science |
| title | Carry-over effects in advertising communication evidence and hypotheses from behavioral science |
| title_auth | Carry-over effects in advertising communication evidence and hypotheses from behavioral science |
| title_exact_search | Carry-over effects in advertising communication evidence and hypotheses from behavioral science |
| title_full | Carry-over effects in advertising communication evidence and hypotheses from behavioral science by Alan Sawyer and Scott Ward |
| title_fullStr | Carry-over effects in advertising communication evidence and hypotheses from behavioral science by Alan Sawyer and Scott Ward |
| title_full_unstemmed | Carry-over effects in advertising communication evidence and hypotheses from behavioral science by Alan Sawyer and Scott Ward |
| title_short | Carry-over effects in advertising communication |
| title_sort | carry over effects in advertising communication evidence and hypotheses from behavioral science |
| title_sub | evidence and hypotheses from behavioral science |
| volume_link | (DE-604)BV024476083 |
| work_keys_str_mv | AT sawyeralan carryovereffectsinadvertisingcommunicationevidenceandhypothesesfrombehavioralscience AT wardscott carryovereffectsinadvertisingcommunicationevidenceandhypothesesfrombehavioralscience |