On the fallacy of neglecting firm size in assessing export marketing strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Dt. Inst. für Wirtschaftsforschung
1995
|
| Schriftenreihe: | Diskussionspapiere / Deutsches Institut für Wirtschaftsforschung
109 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 28 S. |
Internformat
MARC
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| 245 | 1 | 0 | |a On the fallacy of neglecting firm size in assessing export marketing strategies |c by Harald Trabold |
| 264 | 1 | |a Berlin |b Dt. Inst. für Wirtschaftsforschung |c 1995 | |
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| 490 | 1 | |a Diskussionspapiere / Deutsches Institut für Wirtschaftsforschung |v 109 | |
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Datensatz im Suchindex
| _version_ | 1804140457496674304 |
|---|---|
| adam_text | Contents
1. Introduction 1
2. The export marketing mix 2
3. Market concentration vs. market spreading: Theoretical considerations . . 5
4. Measurement issues 8
5. Review of empirical evidence 11
6. Empirical evidence from French customs data 13
7. The fallacy of neglecting firm size 18
8. Conclusions 21
9. Data, coverage and limitations 22
References 25
List of Annexes
la Distribution of firms exports on their main export markets: French exports to
industrialised countries 1985
lb Distribution of firms exports on their main export markets: French exports to
industriaiised countries 1988
lc Distribution of firms exports on their main export markets: French exports to
industrialised countries 1990
2 Distribution of firms exports on their main export markets by industry: French
exports to industrialised countries 1985 (31 tables)
3 Distribution of firms exports on their main export markets by industry: French
exports to industrialised countries 1988 (31 tables)
4 Distribution of firms exports on their main export markets by industry: French
exports to industrialised countries 1990 (31 tables)
5 Nomenclature d activites et des produits (NAP)
6 Industry Definitions
7 Partner countries covered
i
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:00:17Z |
| institution | BVB |
| language | English |
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| physical | 28 S. |
| publishDate | 1995 |
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| publisher | Dt. Inst. für Wirtschaftsforschung |
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| series2 | Diskussionspapiere / Deutsches Institut für Wirtschaftsforschung |
| spelling | Trabold, Harald Verfasser aut On the fallacy of neglecting firm size in assessing export marketing strategies by Harald Trabold Berlin Dt. Inst. für Wirtschaftsforschung 1995 28 S. txt rdacontent n rdamedia nc rdacarrier Diskussionspapiere / Deutsches Institut für Wirtschaftsforschung 109 Unternehmensgröße (DE-588)4117296-6 gnd rswk-swf Exportmarkt (DE-588)4153395-1 gnd rswk-swf Exportmarkt (DE-588)4153395-1 s Unternehmensgröße (DE-588)4117296-6 s DE-188 Deutsches Institut für Wirtschaftsforschung <Berlin> Diskussionspapiere 109 (DE-604)BV021857995 109 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018446793&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Trabold, Harald On the fallacy of neglecting firm size in assessing export marketing strategies Unternehmensgröße (DE-588)4117296-6 gnd Exportmarkt (DE-588)4153395-1 gnd |
| subject_GND | (DE-588)4117296-6 (DE-588)4153395-1 |
| title | On the fallacy of neglecting firm size in assessing export marketing strategies |
| title_auth | On the fallacy of neglecting firm size in assessing export marketing strategies |
| title_exact_search | On the fallacy of neglecting firm size in assessing export marketing strategies |
| title_full | On the fallacy of neglecting firm size in assessing export marketing strategies by Harald Trabold |
| title_fullStr | On the fallacy of neglecting firm size in assessing export marketing strategies by Harald Trabold |
| title_full_unstemmed | On the fallacy of neglecting firm size in assessing export marketing strategies by Harald Trabold |
| title_short | On the fallacy of neglecting firm size in assessing export marketing strategies |
| title_sort | on the fallacy of neglecting firm size in assessing export marketing strategies |
| topic | Unternehmensgröße (DE-588)4117296-6 gnd Exportmarkt (DE-588)4153395-1 gnd |
| topic_facet | Unternehmensgröße Exportmarkt |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018446793&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV021857995 |
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