New product diffusion models in marketing: a review and directions for research
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buchkapitel |
| Sprache: | Undetermined |
| Veröffentlicht: |
1991
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| Beschreibung: | S. 125-178. - Sign.: VGO 868 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV024466380 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
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| 100 | 1 | |a Mahajan, Vijay |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a New product diffusion models in marketing |b a review and directions for research |c Vijay Mahajan ; Eitan Muller, and Frank.M. Bass |
| 264 | 1 | |c 1991 | |
| 300 | |a S. 125-178. - Sign.: VGO 868 | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Muller, Eitan |e Verfasser |4 aut | |
| 700 | 1 | |a Bass, Frank M. |e Verfasser |4 aut | |
| 773 | 0 | 8 | |t Diffusion of technologies and social behavior / Nebojsa Nakicenovic ... (eds.) |d Berlin [u.a.], 1991 |w (DE-604)BV024636152 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018442448 | ||
Datensatz im Suchindex
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| article_link | (DE-604)BV024636152 |
| author | Mahajan, Vijay Muller, Eitan Bass, Frank M. |
| author_facet | Mahajan, Vijay Muller, Eitan Bass, Frank M. |
| author_role | aut aut aut |
| author_sort | Mahajan, Vijay |
| author_variant | v m vm e m em f m b fm fmb |
| building | Verbundindex |
| bvnumber | BV024466380 |
| ctrlnum | (OCoLC)916281168 (DE-599)BVBBV024466380 |
| format | Book Chapter |
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| id | DE-604.BV024466380 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:00:11Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018442448 |
| oclc_num | 916281168 |
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| physical | S. 125-178. - Sign.: VGO 868 |
| publishDate | 1991 |
| publishDateSearch | 1991 |
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| spelling | Mahajan, Vijay Verfasser aut New product diffusion models in marketing a review and directions for research Vijay Mahajan ; Eitan Muller, and Frank.M. Bass 1991 S. 125-178. - Sign.: VGO 868 txt rdacontent n rdamedia nc rdacarrier Muller, Eitan Verfasser aut Bass, Frank M. Verfasser aut Diffusion of technologies and social behavior / Nebojsa Nakicenovic ... (eds.) Berlin [u.a.], 1991 (DE-604)BV024636152 |
| spellingShingle | Mahajan, Vijay Muller, Eitan Bass, Frank M. New product diffusion models in marketing a review and directions for research |
| title | New product diffusion models in marketing a review and directions for research |
| title_auth | New product diffusion models in marketing a review and directions for research |
| title_exact_search | New product diffusion models in marketing a review and directions for research |
| title_full | New product diffusion models in marketing a review and directions for research Vijay Mahajan ; Eitan Muller, and Frank.M. Bass |
| title_fullStr | New product diffusion models in marketing a review and directions for research Vijay Mahajan ; Eitan Muller, and Frank.M. Bass |
| title_full_unstemmed | New product diffusion models in marketing a review and directions for research Vijay Mahajan ; Eitan Muller, and Frank.M. Bass |
| title_short | New product diffusion models in marketing |
| title_sort | new product diffusion models in marketing a review and directions for research |
| title_sub | a review and directions for research |
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