Advertising effectiveness in a crowded television environment:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
1978
|
| Schriftenreihe: | Working paper / Preliminary research report
78,113 |
| Beschreibung: | IV, 39 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| author | Ray, Michael L. Webb, Peter H. |
| author_GND | (DE-588)17024296X |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:56:11Z |
| institution | BVB |
| language | English |
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| physical | IV, 39 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
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| series2 | Working paper / Preliminary research report |
| spelling | Ray, Michael L. Verfasser (DE-588)17024296X aut Advertising effectiveness in a crowded television environment by Michael L. Ray and Peter H. Webb Cambridge, Mass. Marketing Science Inst. 1978 IV, 39 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper / Preliminary research report 78,113 Webb, Peter H. Verfasser aut Preliminary research report Working paper 78,113 (DE-604)BV024476083 78,113 |
| spellingShingle | Ray, Michael L. Webb, Peter H. Advertising effectiveness in a crowded television environment |
| title | Advertising effectiveness in a crowded television environment |
| title_auth | Advertising effectiveness in a crowded television environment |
| title_exact_search | Advertising effectiveness in a crowded television environment |
| title_full | Advertising effectiveness in a crowded television environment by Michael L. Ray and Peter H. Webb |
| title_fullStr | Advertising effectiveness in a crowded television environment by Michael L. Ray and Peter H. Webb |
| title_full_unstemmed | Advertising effectiveness in a crowded television environment by Michael L. Ray and Peter H. Webb |
| title_short | Advertising effectiveness in a crowded television environment |
| title_sort | advertising effectiveness in a crowded television environment |
| volume_link | (DE-604)BV024476083 |
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