The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Stanford, Calif.]
Graduate School of Business, Stanford Univ.
1975
|
| Schriftenreihe: | Research paper series
244 |
| Beschreibung: | [12] Bl. |
Internformat
MARC
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Datensatz im Suchindex
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| author | Ray, Michael L. |
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| author_facet | Ray, Michael L. |
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| author_sort | Ray, Michael L. |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:56:11Z |
| institution | BVB |
| language | English |
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| physical | [12] Bl. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Graduate School of Business, Stanford Univ. |
| record_format | marc |
| series | Research paper series |
| series2 | Research paper series |
| spelling | Ray, Michael L. Verfasser (DE-588)17024296X aut The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system Michael L. Ray [Stanford, Calif.] Graduate School of Business, Stanford Univ. 1975 [12] Bl. txt rdacontent n rdamedia nc rdacarrier Research paper series 244 Research paper series 244 (DE-604)BV006185984 244 |
| spellingShingle | Ray, Michael L. The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system Research paper series |
| title | The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system |
| title_auth | The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system |
| title_exact_search | The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system |
| title_full | The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system Michael L. Ray |
| title_fullStr | The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system Michael L. Ray |
| title_full_unstemmed | The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system Michael L. Ray |
| title_short | The advertising-pretest as part of a multimeasure, multimethod, multisituation validation and application research system |
| title_sort | the advertising pretest as part of a multimeasure multimethod multisituation validation and application research system |
| volume_link | (DE-604)BV006185984 |
| work_keys_str_mv | AT raymichaell theadvertisingpretestaspartofamultimeasuremultimethodmultisituationvalidationandapplicationresearchsystem |