The Effects of involvement and executional factors of a television commercial on brand attitude formation:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
1984
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Internformat
MARC
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| 245 | 1 | 0 | |a The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| 264 | 1 | |c 1984 | |
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Datensatz im Suchindex
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| author | Park, C Whan |
| author_facet | Park, C Whan |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:56:05Z |
| institution | BVB |
| language | Undetermined |
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| spelling | Park, C Whan Verfasser aut The Effects of involvement and executional factors of a television commercial on brand attitude formation 1984 txt rdacontent n rdamedia nc rdacarrier |
| spellingShingle | Park, C Whan The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| title | The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| title_auth | The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| title_exact_search | The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| title_full | The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| title_fullStr | The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| title_full_unstemmed | The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| title_short | The Effects of involvement and executional factors of a television commercial on brand attitude formation |
| title_sort | the effects of involvement and executional factors of a television commercial on brand attitude formation |
| work_keys_str_mv | AT parkcwhan theeffectsofinvolvementandexecutionalfactorsofatelevisioncommercialonbrandattitudeformation |