Cumulative advertising effects: sources and implications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
1977
|
| Schriftenreihe: | Report / Marketing Science Institute
77,111 |
| Beschreibung: | XIV, 209 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV024255736 | ||
| 003 | DE-604 | ||
| 005 | 20150916 | ||
| 007 | t | ||
| 008 | 090924s1977 |||| 00||| eng d | ||
| 035 | |a (OCoLC)916211335 | ||
| 035 | |a (DE-599)BVBBV024255736 | ||
| 040 | |a DE-604 |b ger |e pi | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 |a DE-188 | ||
| 100 | 1 | |a Clarke, Darral G. |e Verfasser |0 (DE-588)170717755 |4 aut | |
| 245 | 1 | 0 | |a Cumulative advertising effects |b sources and implications |c ed. Darral G. Clarke |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Inst. |c 1977 | |
| 300 | |a XIV, 209 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Report / Marketing Science Institute |v 77,111 | |
| 810 | 2 | |a Marketing Science Institute |t Report |v 77,111 |w (DE-604)BV002814091 |9 77,111 | |
| 940 | 1 | |q TUB-n | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018157045 | ||
Datensatz im Suchindex
| _version_ | 1804140134980911104 |
|---|---|
| any_adam_object | |
| author | Clarke, Darral G. |
| author_GND | (DE-588)170717755 |
| author_facet | Clarke, Darral G. |
| author_role | aut |
| author_sort | Clarke, Darral G. |
| author_variant | d g c dg dgc |
| building | Verbundindex |
| bvnumber | BV024255736 |
| ctrlnum | (OCoLC)916211335 (DE-599)BVBBV024255736 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00891nam a2200277 cb4500</leader><controlfield tag="001">BV024255736</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150916 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090924s1977 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916211335</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024255736</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">pi</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Clarke, Darral G.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170717755</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cumulative advertising effects</subfield><subfield code="b">sources and implications</subfield><subfield code="c">ed. Darral G. Clarke</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="b">Marketing Science Inst.</subfield><subfield code="c">1977</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 209 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Report / Marketing Science Institute</subfield><subfield code="v">77,111</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">Marketing Science Institute</subfield><subfield code="t">Report</subfield><subfield code="v">77,111</subfield><subfield code="w">(DE-604)BV002814091</subfield><subfield code="9">77,111</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-n</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018157045</subfield></datafield></record></collection> |
| id | DE-604.BV024255736 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:55:09Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018157045 |
| oclc_num | 916211335 |
| open_access_boolean | |
| owner | DE-83 DE-188 |
| owner_facet | DE-83 DE-188 |
| physical | XIV, 209 S. |
| psigel | TUB-n |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| series2 | Report / Marketing Science Institute |
| spelling | Clarke, Darral G. Verfasser (DE-588)170717755 aut Cumulative advertising effects sources and implications ed. Darral G. Clarke Cambridge, Mass. Marketing Science Inst. 1977 XIV, 209 S. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 77,111 Marketing Science Institute Report 77,111 (DE-604)BV002814091 77,111 |
| spellingShingle | Clarke, Darral G. Cumulative advertising effects sources and implications |
| title | Cumulative advertising effects sources and implications |
| title_auth | Cumulative advertising effects sources and implications |
| title_exact_search | Cumulative advertising effects sources and implications |
| title_full | Cumulative advertising effects sources and implications ed. Darral G. Clarke |
| title_fullStr | Cumulative advertising effects sources and implications ed. Darral G. Clarke |
| title_full_unstemmed | Cumulative advertising effects sources and implications ed. Darral G. Clarke |
| title_short | Cumulative advertising effects |
| title_sort | cumulative advertising effects sources and implications |
| title_sub | sources and implications |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT clarkedarralg cumulativeadvertisingeffectssourcesandimplications |