Marketing-Management: Analyse, Planung und Kontrolle
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
Poeschel
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| Schlagworte: |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- |
| author_role | aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk |
| building | Verbundindex |
| bvnumber | BV024138056 |
| classification_rvk | QP 600 |
| ctrlnum | (DE-599)BVBBV024138056 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T21:53:40Z |
| institution | BVB |
| language | German |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management Marketing-Management Analyse, Planung und Kontrolle Philip Kotler. Dt. Übers. d. 2. Aufl. von Heidi Reber u. Gerhard Reber Stuttgart Poeschel txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s |
| spellingShingle | Kotler, Philip 1931- Marketing-Management Analyse, Planung und Kontrolle Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 |
| title | Marketing-Management Analyse, Planung und Kontrolle |
| title_alt | Marketing management |
| title_auth | Marketing-Management Analyse, Planung und Kontrolle |
| title_exact_search | Marketing-Management Analyse, Planung und Kontrolle |
| title_full | Marketing-Management Analyse, Planung und Kontrolle Philip Kotler. Dt. Übers. d. 2. Aufl. von Heidi Reber u. Gerhard Reber |
| title_fullStr | Marketing-Management Analyse, Planung und Kontrolle Philip Kotler. Dt. Übers. d. 2. Aufl. von Heidi Reber u. Gerhard Reber |
| title_full_unstemmed | Marketing-Management Analyse, Planung und Kontrolle Philip Kotler. Dt. Übers. d. 2. Aufl. von Heidi Reber u. Gerhard Reber |
| title_short | Marketing-Management |
| title_sort | marketing management analyse planung und kontrolle |
| title_sub | Analyse, Planung und Kontrolle |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Einführung |
| work_keys_str_mv | AT kotlerphilip marketingmanagement AT kotlerphilip marketingmanagementanalyseplanungundkontrolle |