Marketing scales handbook: a compilation of multi-item measures for consumer behavior and advertising
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Mason, Ohio
Thompson South-Western
|
Internformat
MARC
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| 041 | |a und | ||
| 100 | 1 | |a Bruner, Gordon C. |d 1954- |e Verfasser |0 (DE-588)138917523 |4 aut | |
| 245 | 1 | 0 | |a Marketing scales handbook |b a compilation of multi-item measures for consumer behavior and advertising |c Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James |
| 264 | 1 | |a Mason, Ohio |b Thompson South-Western | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Hensel, Paul J. |e Verfasser |4 aut | |
| 700 | 1 | |a James, Karen E. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018024704 | ||
Datensatz im Suchindex
| _version_ | 1804140033162084352 |
|---|---|
| any_adam_object | |
| author | Bruner, Gordon C. 1954- Hensel, Paul J. James, Karen E. |
| author_GND | (DE-588)138917523 |
| author_facet | Bruner, Gordon C. 1954- Hensel, Paul J. James, Karen E. |
| author_role | aut aut aut |
| author_sort | Bruner, Gordon C. 1954- |
| author_variant | g c b gc gcb p j h pj pjh k e j ke kej |
| building | Verbundindex |
| bvnumber | BV024131222 |
| ctrlnum | (DE-599)BVBBV024131222 |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:53:32Z |
| institution | BVB |
| language | Undetermined |
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| publisher | Thompson South-Western |
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| spelling | Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James Mason, Ohio Thompson South-Western txt rdacontent n rdamedia nc rdacarrier Hensel, Paul J. Verfasser aut James, Karen E. Verfasser aut |
| spellingShingle | Bruner, Gordon C. 1954- Hensel, Paul J. James, Karen E. Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising |
| title | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising |
| title_auth | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising |
| title_exact_search | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising |
| title_full | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James |
| title_fullStr | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James |
| title_full_unstemmed | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James |
| title_short | Marketing scales handbook |
| title_sort | marketing scales handbook a compilation of multi item measures for consumer behavior and advertising |
| title_sub | a compilation of multi-item measures for consumer behavior and advertising |
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