Mobile Marketing im Marketing-Mix: Stand und Entwicklungsperspektiven in Deutschland
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Saarbrücken
VDM-Verl. Müller
2008
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. [78] - [84] |
| Beschreibung: | 77 S. graph. Darst. |
| ISBN: | 9783639093520 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
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| 020 | |a 9783639093520 |9 978-3-639-09352-0 | ||
| 035 | |a (OCoLC)699106204 | ||
| 035 | |a (DE-599)BSZ304651621 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-B170 | ||
| 100 | 1 | |a Leonhardt, Lukas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Mobile Marketing im Marketing-Mix |b Stand und Entwicklungsperspektiven in Deutschland |c Lukas Leonhardt |
| 264 | 1 | |a Saarbrücken |b VDM-Verl. Müller |c 2008 | |
| 300 | |a 77 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. [78] - [84] | ||
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mobile Telekommunikation |0 (DE-588)4341131-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Handy |0 (DE-588)4338635-0 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Deutschland |0 (DE-588)4011882-4 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Deutschland |0 (DE-588)4011882-4 |D g |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Mobile Telekommunikation |0 (DE-588)4341131-9 |D s |
| 689 | 0 | 3 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 1 | 1 | |a Handy |0 (DE-588)4338635-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017980114 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Leonhardt, Lukas |
| author_facet | Leonhardt, Lukas |
| author_role | aut |
| author_sort | Leonhardt, Lukas |
| author_variant | l l ll |
| building | Verbundindex |
| bvnumber | BV024112436 |
| ctrlnum | (OCoLC)699106204 (DE-599)BSZ304651621 |
| format | Book |
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| geographic | Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Deutschland |
| id | DE-604.BV024112436 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:51:31Z |
| institution | BVB |
| isbn | 9783639093520 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017980114 |
| oclc_num | 699106204 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | 77 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | VDM-Verl. Müller |
| record_format | marc |
| spelling | Leonhardt, Lukas Verfasser aut Mobile Marketing im Marketing-Mix Stand und Entwicklungsperspektiven in Deutschland Lukas Leonhardt Saarbrücken VDM-Verl. Müller 2008 77 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [78] - [84] Direktmarketing (DE-588)4012421-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Handy (DE-588)4338635-0 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Marketing (DE-588)4037589-4 s Mobile Telekommunikation (DE-588)4341131-9 s Kundenmanagement (DE-588)4236865-0 s DE-604 Direktmarketing (DE-588)4012421-6 s Handy (DE-588)4338635-0 s |
| spellingShingle | Leonhardt, Lukas Mobile Marketing im Marketing-Mix Stand und Entwicklungsperspektiven in Deutschland Direktmarketing (DE-588)4012421-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd Handy (DE-588)4338635-0 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4236865-0 (DE-588)4037589-4 (DE-588)4341131-9 (DE-588)4338635-0 (DE-588)4011882-4 |
| title | Mobile Marketing im Marketing-Mix Stand und Entwicklungsperspektiven in Deutschland |
| title_auth | Mobile Marketing im Marketing-Mix Stand und Entwicklungsperspektiven in Deutschland |
| title_exact_search | Mobile Marketing im Marketing-Mix Stand und Entwicklungsperspektiven in Deutschland |
| title_full | Mobile Marketing im Marketing-Mix Stand und Entwicklungsperspektiven in Deutschland Lukas Leonhardt |
| title_fullStr | Mobile Marketing im Marketing-Mix Stand und Entwicklungsperspektiven in Deutschland Lukas Leonhardt |
| title_full_unstemmed | Mobile Marketing im Marketing-Mix Stand und Entwicklungsperspektiven in Deutschland Lukas Leonhardt |
| title_short | Mobile Marketing im Marketing-Mix |
| title_sort | mobile marketing im marketing mix stand und entwicklungsperspektiven in deutschland |
| title_sub | Stand und Entwicklungsperspektiven in Deutschland |
| topic | Direktmarketing (DE-588)4012421-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd Handy (DE-588)4338635-0 gnd |
| topic_facet | Direktmarketing Kundenmanagement Marketing Mobile Telekommunikation Handy Deutschland |
| work_keys_str_mv | AT leonhardtlukas mobilemarketingimmarketingmixstandundentwicklungsperspektivenindeutschland |