Brand hijack: marketing without marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Portfolio
2006
|
| Schlagworte: | |
| Beschreibung: | VII, 278 S. |
| ISBN: | 1591841402 9781591841401 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024110944 | ||
| 003 | DE-604 | ||
| 005 | 20090827 | ||
| 007 | t | ||
| 008 | 090904s2006 |||| 00||| eng d | ||
| 020 | |a 1591841402 |9 1-59184-140-2 | ||
| 020 | |a 9781591841401 |9 978-1-59184-140-1 | ||
| 035 | |a (OCoLC)916430789 | ||
| 035 | |a (DE-599)HBZHT015753274 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B170 | ||
| 100 | 1 | |a Wipperfürth, Alex |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand hijack |b marketing without marketing |c Alex Wipperfürth |
| 264 | 1 | |a New York, NY [u.a.] |b Portfolio |c 2006 | |
| 300 | |a VII, 278 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Entwicklung |0 (DE-588)4113450-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 2 | |a Entwicklung |0 (DE-588)4113450-3 |D s |
| 689 | 0 | 3 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017978645 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804139902935236608 |
|---|---|
| any_adam_object | |
| author | Wipperfürth, Alex |
| author_facet | Wipperfürth, Alex |
| author_role | aut |
| author_sort | Wipperfürth, Alex |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV024110944 |
| ctrlnum | (OCoLC)916430789 (DE-599)HBZHT015753274 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01626nam a2200445 c 4500</leader><controlfield tag="001">BV024110944</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090827 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090904s2006 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1591841402</subfield><subfield code="9">1-59184-140-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781591841401</subfield><subfield code="9">978-1-59184-140-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916430789</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT015753274</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wipperfürth, Alex</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand hijack</subfield><subfield code="b">marketing without marketing</subfield><subfield code="c">Alex Wipperfürth</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">Portfolio</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 278 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entwicklung</subfield><subfield code="0">(DE-588)4113450-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Entwicklung</subfield><subfield code="0">(DE-588)4113450-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017978645</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV024110944 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:51:28Z |
| institution | BVB |
| isbn | 1591841402 9781591841401 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017978645 |
| oclc_num | 916430789 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | VII, 278 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Portfolio |
| record_format | marc |
| spelling | Wipperfürth, Alex Verfasser aut Brand hijack marketing without marketing Alex Wipperfürth New York, NY [u.a.] Portfolio 2006 VII, 278 S. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Entwicklung (DE-588)4113450-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marke (DE-588)4074577-6 s Entwicklung (DE-588)4113450-3 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wipperfürth, Alex Brand hijack marketing without marketing Marketingmanagement (DE-588)4168907-0 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entwicklung (DE-588)4113450-3 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4144679-3 (DE-588)4074577-6 (DE-588)4062644-1 (DE-588)4113450-3 |
| title | Brand hijack marketing without marketing |
| title_auth | Brand hijack marketing without marketing |
| title_exact_search | Brand hijack marketing without marketing |
| title_full | Brand hijack marketing without marketing Alex Wipperfürth |
| title_fullStr | Brand hijack marketing without marketing Alex Wipperfürth |
| title_full_unstemmed | Brand hijack marketing without marketing Alex Wipperfürth |
| title_short | Brand hijack |
| title_sort | brand hijack marketing without marketing |
| title_sub | marketing without marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entwicklung (DE-588)4113450-3 gnd |
| topic_facet | Marketingmanagement Markenpolitik Marke Verbraucherverhalten Entwicklung |
| work_keys_str_mv | AT wipperfurthalex brandhijackmarketingwithoutmarketing |