Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2008
|
| Ausgabe: | 1. publ., Reprinted |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVIII, 365 S. Ill., graph. Darst. |
| ISBN: | 0415284201 041528421X |
Internformat
MARC
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| 245 | 1 | 0 | |a Revealing the corporation |b perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology |c selected and interpreted by John M. T. Balmer ... |
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| 300 | |a XVIII, 365 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804139902660509696 |
|---|---|
| any_adam_object | |
| author2 | Balmer, John M. T. |
| author2_role | edt |
| author2_variant | j m t b jmt jmtb |
| author_facet | Balmer, John M. T. |
| building | Verbundindex |
| bvnumber | BV024110804 |
| ctrlnum | (OCoLC)916430380 (DE-599)BVBBV024110804 |
| edition | 1. publ., Reprinted |
| format | Book |
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| id | DE-604.BV024110804 |
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| indexdate | 2024-07-09T21:51:28Z |
| institution | BVB |
| isbn | 0415284201 041528421X |
| language | English |
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| spelling | Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology selected and interpreted by John M. T. Balmer ... 1. publ., Reprinted London [u.a.] Routledge 2008 XVIII, 365 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Corporate Identity (DE-588)4193565-2 gnd rswk-swf Corporate Design (DE-588)4231157-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Firmenzeichen (DE-588)4124979-3 gnd rswk-swf Imagepolitik (DE-588)4343856-8 gnd rswk-swf Kooperation (DE-588)4032386-9 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Corporate Identity (DE-588)4193565-2 s Firmenzeichen (DE-588)4124979-3 s DE-604 Unternehmen (DE-588)4061963-1 s Imagepolitik (DE-588)4343856-8 s Prestige (DE-588)4076334-1 s 1\p DE-604 Corporate Design (DE-588)4231157-3 s Markenimage (DE-588)4136439-9 s 2\p DE-604 Kooperation (DE-588)4032386-9 s 3\p DE-604 Balmer, John M. T. edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology Corporate Identity (DE-588)4193565-2 gnd Corporate Design (DE-588)4231157-3 gnd Unternehmen (DE-588)4061963-1 gnd Firmenzeichen (DE-588)4124979-3 gnd Imagepolitik (DE-588)4343856-8 gnd Kooperation (DE-588)4032386-9 gnd Markenimage (DE-588)4136439-9 gnd Prestige (DE-588)4076334-1 gnd |
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| title | Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology |
| title_auth | Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology |
| title_exact_search | Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology |
| title_full | Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology selected and interpreted by John M. T. Balmer ... |
| title_fullStr | Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology selected and interpreted by John M. T. Balmer ... |
| title_full_unstemmed | Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology selected and interpreted by John M. T. Balmer ... |
| title_short | Revealing the corporation |
| title_sort | revealing the corporation perspectives on identity image reputation corporate branding and corporate level marketing an anthology |
| title_sub | perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology |
| topic | Corporate Identity (DE-588)4193565-2 gnd Corporate Design (DE-588)4231157-3 gnd Unternehmen (DE-588)4061963-1 gnd Firmenzeichen (DE-588)4124979-3 gnd Imagepolitik (DE-588)4343856-8 gnd Kooperation (DE-588)4032386-9 gnd Markenimage (DE-588)4136439-9 gnd Prestige (DE-588)4076334-1 gnd |
| topic_facet | Corporate Identity Corporate Design Unternehmen Firmenzeichen Imagepolitik Kooperation Markenimage Prestige Aufsatzsammlung |
| work_keys_str_mv | AT balmerjohnmt revealingthecorporationperspectivesonidentityimagereputationcorporatebrandingandcorporatelevelmarketingananthology |