Fashion Entrepreneur: starting your own fashion business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[London]
Burke Pub
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 173 S. |
| ISBN: | 9780958273305 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804139902286168064 |
|---|---|
| adam_text | Titel: Fashion entrepreneur
Autor: Burke, Sandra
Jahr: 2008
Authors Note
Foreword
Acknowledgements
Fashion Entrepreneurs Runway to Success -10
Who Is This Book For? - 11, What Is An Entrepreneur? - 12, Fashion Entrepreneurs Portfolio Of
Skills - 13, What Is In This Book? - 14, Exercises - 15, The Fashion and Textiles Calendar -16
Opportunities in the Fashion and Creative Industries -18
Fashion and Textiles Supply Chain - 20, Supply Chain Opportunities - 21,
Fashion and Textile Design - 22, Manufacturing and Distribution - 22,
Fashion Sales and Marketing - 22, Fashion Retail - 23, Fashion Industry Pathways - 23,
Fashion Industry Boundaries - 23, Fashion and Textile Design Professions - 24,
Fashion Manufacturing and Distribution Professions - 25, Fashion Sales and
Marketing Professions - 25, Fashion Retail Professions - 26, Fashion Industry
Pathways Professions - 26, Fashion, Industry Boundary Professions - 27
Fashion Entrepreneurs Traits - 28
Genetics - 30, Identifying Opportunities - 30
Make It Happen - 33, Risk Taking - 34
Networking - 36
Working with Stakeholders - 38
Fashion Clusters - 40, Fashion Incubators - 41
Mentors - 41, Internet - Social Networking - 41
Competitive Advantage - 42
Competitive Advantage - 44, Barrier to Entry - 46
Niche Market - 46, Outsourcing and Contracting - 47
SWOT Analysis - 48
Business Plans - 50
Executive Summary - 54, Product/Service Plan - 54
Organization Plan - 55, Sales and Marketing Plan - 56
Production and Distribution Plan - 57
Financial Plan -58,
Risk Management Plan - 59
Starting Your Own Business - 60
Pros and Cons of Starting Your Own Business - 62, Steps to Starting a New Business - 64
Business Plan - 65, Company Registration - 65 , Budgets - 68, Setting Up Your Premises - 69,
Buying Equipment - 70, Design and Production Cycle - 70,
Trigger - 70
Market Research - 72
Market Research Strategy - 74, Market Research Brief - 74
Identify Sources of Information - 74, Market Research Information - 75
Determine Your Target Market - 76, Become a Customer for a Day - 77,
How to Conduct Market Research - 78, Trend Research - 79, Know the Competition - 81
Pricing Strategy - 81, Speed to Market - 83
Marketing and Branding - 84
Marketing Strategy - 86, Marketing Brief - 86, Market Research - 86
Branding - 87, Marketing Kit - 90
Public Relations - 91, Advertising - 91,
Implementation - 92
Sales and Negotiation - 94
Sales and Negotiation Strategy - 96, Sales Brief- 96, Customer List - 96,
Business to Customers, B to C - 97, Business to Business - B to B -102,
Preparing to Sell -103, Contacting Your Potential Customers -104,
Selling Your Products -104, Negotiating and Closing the Deal -105,
After Sales -106
Design and Production Cycle -108
Design and Production Cycle -110, Design and Production Brief-111
Production Plan -111, Research and Sourcing - 112, Fabric Sourcing -112
Sourcing Fashion Industry Experts/Factories/CMTs -114,
Design Development -116, Sell Collection -118, Pre-Production -118
Production -120, Distribution -121
Sources of Finance -122
Networking -124, Personal Funds -124, Family and Friends -124
Trade Credit -124, Retained Profit -125, Banks -125, Business Angels -125
Venture Capital -125, Debt or Equity Financing 126, Lifecycle Finance -127
Small Business Accounts -128
Estimating the Setup Budget - 130, Cash Book Accounting Method -132
Profit and Loss Statement -134, Cash Flow Statement -135,
Breakeven Analysis -136
Balance Sheet-138
Project Management Skills -140
Project Strategy - 141, Project Brief- 142,
Project Planning and Project Control -144, Growth Phases - 146,
Small Business Management - 148, Teamwork and Leadership -149
Case Studies-150
Appendices -156
Glossary -162
Internet Resources -166
Further Reading -168
Index-170
|
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