Storytelling & Marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wien
Echomedia-Verl.
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 149 - 150. - Linksammlung S. 151 |
| Beschreibung: | 152 S. Ill., graph. Darst. |
| ISBN: | 3901761535 |
Internformat
MARC
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| 245 | 1 | 0 | |a Storytelling & Marketing |c Christian Spath ; Bernhard G. Foerg |
| 264 | 1 | |a Wien |b Echomedia-Verl. |c 2006 | |
| 300 | |a 152 S. |b Ill., graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-017974884 | ||
Datensatz im Suchindex
| _version_ | 1804139894088400896 |
|---|---|
| adam_text | Inhalt
Zum Geleit: IPA-plus Österreich 5
Einleitung 8
Die Geschichte(n) hinter Storytelling 12
Die Geschichte(n) über Storytelling 23
Beispiele für Storytelling-Prozesse 54
Die Springboard Story nach Denning 54
Das Unternehmen im Kopf nach Frenzel, Müller, Sottong 60
Der SimpleFile nach Zuckriegl 65
Gastbeitrag Franz Zuckriegl
Die Entschlüsselung des Story-Management-Gen-Codes ... 65
Eine Storytelling-Toolbox 82
Storytelling und Werbung [Beispiel: Stanford] 94
Storytelling und PR (Beispiel: OMV) 99
Storytelling und Change Management (Beispiel: Der Mann) ... 108
Storytelling als Marketingtool 116
Literaturverzeichnis 149
Die Autoren 152
|
| any_adam_object | 1 |
| author | Spath, Christian Förg, Bernhard G. 1972- |
| author_GND | (DE-588)13140198X |
| author_facet | Spath, Christian Förg, Bernhard G. 1972- |
| author_role | aut aut |
| author_sort | Spath, Christian |
| author_variant | c s cs b g f bg bgf |
| building | Verbundindex |
| bvnumber | BV024107103 |
| ctrlnum | (OCoLC)181518910 (DE-599)BVBBV024107103 |
| format | Book |
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| id | DE-604.BV024107103 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:51:20Z |
| institution | BVB |
| isbn | 3901761535 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017974884 |
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| physical | 152 S. Ill., graph. Darst. |
| publishDate | 2006 |
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| publisher | Echomedia-Verl. |
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| spelling | Spath, Christian Verfasser aut Storytelling & Marketing Christian Spath ; Bernhard G. Foerg Wien Echomedia-Verl. 2006 152 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 149 - 150. - Linksammlung S. 151 Corporate Communication (DE-588)4313131-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Erzählen (DE-588)4132307-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Corporate Communication (DE-588)4313131-1 s DE-604 Erzählen (DE-588)4132307-5 s Werbung (DE-588)4065541-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Förg, Bernhard G. 1972- Verfasser (DE-588)13140198X aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017974884&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Spath, Christian Förg, Bernhard G. 1972- Storytelling & Marketing Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Erzählen (DE-588)4132307-5 gnd |
| subject_GND | (DE-588)4313131-1 (DE-588)4043188-5 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4132307-5 |
| title | Storytelling & Marketing |
| title_auth | Storytelling & Marketing |
| title_exact_search | Storytelling & Marketing |
| title_full | Storytelling & Marketing Christian Spath ; Bernhard G. Foerg |
| title_fullStr | Storytelling & Marketing Christian Spath ; Bernhard G. Foerg |
| title_full_unstemmed | Storytelling & Marketing Christian Spath ; Bernhard G. Foerg |
| title_short | Storytelling & Marketing |
| title_sort | storytelling marketing |
| topic | Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Erzählen (DE-588)4132307-5 gnd |
| topic_facet | Corporate Communication Öffentlichkeitsarbeit Werbung Marketing Erzählen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017974884&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT spathchristian storytellingmarketing AT forgbernhardg storytellingmarketing |