Advertising media planning: a brand management approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Armonk, NY <<[u.a.]>>
Sharpe
2004
|
| Subjects: | |
| Physical Description: | VII, 144 S |
| ISBN: | 0765613093 |
Staff View
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| id | DE-604.BV024086806 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:50:37Z |
| institution | BVB |
| isbn | 0765613093 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017954983 |
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| physical | VII, 144 S |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Sharpe |
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| spelling | Kelley, Larry D. Verfasser aut Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer Armonk, NY <<[u.a.]>> Sharpe 2004 VII, 144 S txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Werbung (DE-588)4065541-6 s Mediaplanung (DE-588)4038221-7 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Jugenheimer, Donald W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kelley, Larry D. Jugenheimer, Donald W. Advertising media planning a brand management approach Werbung (DE-588)4065541-6 gnd Mediaplanung (DE-588)4038221-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4038221-7 (DE-588)4144679-3 |
| title | Advertising media planning a brand management approach |
| title_auth | Advertising media planning a brand management approach |
| title_exact_search | Advertising media planning a brand management approach |
| title_full | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_fullStr | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_full_unstemmed | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_short | Advertising media planning |
| title_sort | advertising media planning a brand management approach |
| title_sub | a brand management approach |
| topic | Werbung (DE-588)4065541-6 gnd Mediaplanung (DE-588)4038221-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Werbung Mediaplanung Markenpolitik |
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