Advertising media planning: a brand management approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, NY <<[u.a.]>>
Sharpe
2004
|
| Schlagworte: | |
| Beschreibung: | VII, 144 S |
| ISBN: | 0765613093 |
Internformat
MARC
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| 100 | 1 | |a Kelley, Larry D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising media planning |b a brand management approach |c Larry D. Kelley and Donald W. Jugenheimer |
| 264 | 1 | |a Armonk, NY <<[u.a.]>> |b Sharpe |c 2004 | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Kelley, Larry D. Jugenheimer, Donald W. |
| author_facet | Kelley, Larry D. Jugenheimer, Donald W. |
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| author_sort | Kelley, Larry D. |
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| bvnumber | BV024086806 |
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| id | DE-604.BV024086806 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:50:37Z |
| institution | BVB |
| isbn | 0765613093 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017954983 |
| oclc_num | 916332122 |
| open_access_boolean | |
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| owner_facet | DE-B170 |
| physical | VII, 144 S |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Sharpe |
| record_format | marc |
| spelling | Kelley, Larry D. Verfasser aut Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer Armonk, NY <<[u.a.]>> Sharpe 2004 VII, 144 S txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Werbung (DE-588)4065541-6 s Mediaplanung (DE-588)4038221-7 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Jugenheimer, Donald W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kelley, Larry D. Jugenheimer, Donald W. Advertising media planning a brand management approach Werbung (DE-588)4065541-6 gnd Mediaplanung (DE-588)4038221-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4038221-7 (DE-588)4144679-3 |
| title | Advertising media planning a brand management approach |
| title_auth | Advertising media planning a brand management approach |
| title_exact_search | Advertising media planning a brand management approach |
| title_full | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_fullStr | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_full_unstemmed | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_short | Advertising media planning |
| title_sort | advertising media planning a brand management approach |
| title_sub | a brand management approach |
| topic | Werbung (DE-588)4065541-6 gnd Mediaplanung (DE-588)4038221-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Werbung Mediaplanung Markenpolitik |
| work_keys_str_mv | AT kelleylarryd advertisingmediaplanningabrandmanagementapproach AT jugenheimerdonaldw advertisingmediaplanningabrandmanagementapproach |