APA (7th ed.) Citation

Kelley, L. D., & Jugenheimer, D. W. (2004). Advertising media planning: A brand management approach. Sharpe.

Chicago Style (17th ed.) Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. Armonk, NY <<[u.a.]>>: Sharpe, 2004.

MLA (9th ed.) Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. Sharpe, 2004.