Eventreport 2004: die Wirkungen von Ambush-Marketing bei sportlichen Großevents
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Chemnitz
TU-Chemnitz
2005
|
| Schlagworte: | |
| Beschreibung: | 46, VII S. graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
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| author | Zanger, Cornelia Drengner, Jan Sachse, Manuela |
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| id | DE-604.BV024079721 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:50:22Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017948029 |
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| physical | 46, VII S. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | TU-Chemnitz |
| record_format | marc |
| spelling | Zanger, Cornelia Verfasser aut Eventreport 2004 die Wirkungen von Ambush-Marketing bei sportlichen Großevents Cornelia Zanger ; Jan Drengner ; Manuela Sachse Chemnitz TU-Chemnitz 2005 46, VII S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf Großveranstaltung (DE-588)4121388-9 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sport (DE-588)4056366-2 s Großveranstaltung (DE-588)4121388-9 s Sponsoring (DE-588)4207431-9 s Marketing (DE-588)4037589-4 s DE-604 Drengner, Jan Verfasser (DE-588)12031634X aut Sachse, Manuela Verfasser (DE-588)132549689 aut |
| spellingShingle | Zanger, Cornelia Drengner, Jan Sachse, Manuela Eventreport 2004 die Wirkungen von Ambush-Marketing bei sportlichen Großevents Marketing (DE-588)4037589-4 gnd Sponsoring (DE-588)4207431-9 gnd Großveranstaltung (DE-588)4121388-9 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4207431-9 (DE-588)4121388-9 (DE-588)4056366-2 |
| title | Eventreport 2004 die Wirkungen von Ambush-Marketing bei sportlichen Großevents |
| title_auth | Eventreport 2004 die Wirkungen von Ambush-Marketing bei sportlichen Großevents |
| title_exact_search | Eventreport 2004 die Wirkungen von Ambush-Marketing bei sportlichen Großevents |
| title_full | Eventreport 2004 die Wirkungen von Ambush-Marketing bei sportlichen Großevents Cornelia Zanger ; Jan Drengner ; Manuela Sachse |
| title_fullStr | Eventreport 2004 die Wirkungen von Ambush-Marketing bei sportlichen Großevents Cornelia Zanger ; Jan Drengner ; Manuela Sachse |
| title_full_unstemmed | Eventreport 2004 die Wirkungen von Ambush-Marketing bei sportlichen Großevents Cornelia Zanger ; Jan Drengner ; Manuela Sachse |
| title_short | Eventreport 2004 |
| title_sort | eventreport 2004 die wirkungen von ambush marketing bei sportlichen großevents |
| title_sub | die Wirkungen von Ambush-Marketing bei sportlichen Großevents |
| topic | Marketing (DE-588)4037589-4 gnd Sponsoring (DE-588)4207431-9 gnd Großveranstaltung (DE-588)4121388-9 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Marketing Sponsoring Großveranstaltung Sport |
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