Seminar on Measuring Advertising Effectiveness: Munich, 1. - 3.4.1965
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Tagungsbericht Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
ESOMAR
1965
|
| Schlagworte: | |
| Beschreibung: | IX, 190 S. graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024064807 | ||
| 003 | DE-604 | ||
| 005 | 20090827 | ||
| 007 | t | ||
| 008 | 090904s1965 d||| |||| 10||| eng d | ||
| 035 | |a (OCoLC)916238249 | ||
| 035 | |a (DE-599)BVBBV024064807 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B170 |a DE-188 | ||
| 111 | 2 | |a Seminar on Measuring Advertising Effectiveness |d 1965 |c München |j Verfasser |0 (DE-588)10176895-3 |4 aut | |
| 245 | 1 | 0 | |a Seminar on Measuring Advertising Effectiveness |b Munich, 1. - 3.4.1965 |
| 264 | 1 | |a Amsterdam |b ESOMAR |c 1965 | |
| 300 | |a IX, 190 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 710 | 2 | |a European Society for Opinion and Marketing Research |e Sonstige |0 (DE-588)1256-7 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017933329 | ||
Datensatz im Suchindex
| _version_ | 1804139797289107456 |
|---|---|
| any_adam_object | |
| author_corporate | Seminar on Measuring Advertising Effectiveness München |
| author_corporate_role | aut |
| author_facet | Seminar on Measuring Advertising Effectiveness München |
| author_sort | Seminar on Measuring Advertising Effectiveness München |
| building | Verbundindex |
| bvnumber | BV024064807 |
| ctrlnum | (OCoLC)916238249 (DE-599)BVBBV024064807 |
| format | Conference Proceeding Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01073nam a2200301 c 4500</leader><controlfield tag="001">BV024064807</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090827 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090904s1965 d||| |||| 10||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916238249</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024064807</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="111" ind1="2" ind2=" "><subfield code="a">Seminar on Measuring Advertising Effectiveness</subfield><subfield code="d">1965</subfield><subfield code="c">München</subfield><subfield code="j">Verfasser</subfield><subfield code="0">(DE-588)10176895-3</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Seminar on Measuring Advertising Effectiveness</subfield><subfield code="b">Munich, 1. - 3.4.1965</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">ESOMAR</subfield><subfield code="c">1965</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IX, 190 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">European Society for Opinion and Marketing Research</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)1256-7</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017933329</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift |
| id | DE-604.BV024064807 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:49:47Z |
| institution | BVB |
| institution_GND | (DE-588)10176895-3 (DE-588)1256-7 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017933329 |
| oclc_num | 916238249 |
| open_access_boolean | |
| owner | DE-B170 DE-188 |
| owner_facet | DE-B170 DE-188 |
| physical | IX, 190 S. graph. Darst. |
| publishDate | 1965 |
| publishDateSearch | 1965 |
| publishDateSort | 1965 |
| publisher | ESOMAR |
| record_format | marc |
| spelling | Seminar on Measuring Advertising Effectiveness 1965 München Verfasser (DE-588)10176895-3 aut Seminar on Measuring Advertising Effectiveness Munich, 1. - 3.4.1965 Amsterdam ESOMAR 1965 IX, 190 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Werbewirkungsforschung (DE-588)4189648-8 s DE-604 European Society for Opinion and Marketing Research Sonstige (DE-588)1256-7 oth |
| spellingShingle | Seminar on Measuring Advertising Effectiveness Munich, 1. - 3.4.1965 Werbewirkungsforschung (DE-588)4189648-8 gnd |
| subject_GND | (DE-588)4189648-8 (DE-588)1071861417 |
| title | Seminar on Measuring Advertising Effectiveness Munich, 1. - 3.4.1965 |
| title_auth | Seminar on Measuring Advertising Effectiveness Munich, 1. - 3.4.1965 |
| title_exact_search | Seminar on Measuring Advertising Effectiveness Munich, 1. - 3.4.1965 |
| title_full | Seminar on Measuring Advertising Effectiveness Munich, 1. - 3.4.1965 |
| title_fullStr | Seminar on Measuring Advertising Effectiveness Munich, 1. - 3.4.1965 |
| title_full_unstemmed | Seminar on Measuring Advertising Effectiveness Munich, 1. - 3.4.1965 |
| title_short | Seminar on Measuring Advertising Effectiveness |
| title_sort | seminar on measuring advertising effectiveness munich 1 3 4 1965 |
| title_sub | Munich, 1. - 3.4.1965 |
| topic | Werbewirkungsforschung (DE-588)4189648-8 gnd |
| topic_facet | Werbewirkungsforschung Konferenzschrift |
| work_keys_str_mv | AT seminaronmeasuringadvertisingeffectivenessmunchen seminaronmeasuringadvertisingeffectivenessmunich1341965 AT europeansocietyforopinionandmarketingresearch seminaronmeasuringadvertisingeffectivenessmunich1341965 |