Essentials of marketing research:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York <<[u.a.]>>
Wiley
2002
|
| Edition: | 2nd ed. |
| Subjects: | |
| Physical Description: | XIX, 553 S. Ill., graph. Darst. 1 CD-ROM |
| ISBN: | 047141235X |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Kumar, V. Aaker, David A. 1938- Day, George S. 1937- |
| author_GND | (DE-588)123018641 (DE-588)120168537 |
| author_facet | Kumar, V. Aaker, David A. 1938- Day, George S. 1937- |
| author_role | aut aut aut |
| author_sort | Kumar, V. |
| author_variant | v k vk d a a da daa g s d gs gsd |
| building | Verbundindex |
| bvnumber | BV024047914 |
| ctrlnum | (OCoLC)845432655 (DE-599)BVBBV024047914 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Book |
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| id | DE-604.BV024047914 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:49:12Z |
| institution | BVB |
| isbn | 047141235X |
| language | English |
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| publishDate | 2002 |
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| publisher | Wiley |
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| spelling | Kumar, V. Verfasser aut Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day 2nd ed. New York <<[u.a.]>> Wiley 2002 XIX, 553 S. Ill., graph. Darst. 1 CD-ROM txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Day, George S. 1937- Verfasser (DE-588)120168537 aut |
| spellingShingle | Kumar, V. Aaker, David A. 1938- Day, George S. 1937- Essentials of marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_fullStr | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_full_unstemmed | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marktforschung Marketingforschung Einführung Lehrbuch |
| work_keys_str_mv | AT kumarv essentialsofmarketingresearch AT aakerdavida essentialsofmarketingresearch AT daygeorges essentialsofmarketingresearch |